Twitter. (Does that make me a twit?)

I’ve read about it. Registered. Checked out the site. Tried to follow a few people. Got frustrated. Read a bit more. Looked for enlightenment in Robert Scoble’s recent post.

And yet it still seems a bit banal. I don’t need that much information fed to me in baby-sized increments at all times of the day.

Now, I’m not saying I need a novel’s worth of prose (or even a short story). And I’m all for brevity being the soul of wit.

But, I respectfully submit, where’s the wit in twit? (Pardon the rhyme.)

I hear many people raving about Twitter; people I know and respect. Perhaps I’m being old fashioned. Maybe it’s a case of missing the birds for the tweets.

But could someone please explain to me what’s so good about Twitter, what I’m missing and why I should give up something else so I can start paying attention to tweets?

Listen: I like one-liners as much as the next guy (maybe more), but I just don’t see the big deal about these.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.