This post was originally published on Inside PR 2.74.

We’re on the trade show of PRSA International Conference in Orlando talking with Eric Schwartzman – on a special joint episode with On the Record Online and Inside PR.

Like us, Eric also records his podcasts over Skype but prefers face to face interviews when he can. And he’s a veteran, who started in April 2005, just after For Immediate Release and around the same time Terry Fallis and David Jones began Inside PR. 

Gini, Joe, Eric and I discuss the state of podcasting and Eric talks about his approach:

– He’s feature-oriented, as opposed to news focused, so his shows have a longer shelf-life.
– He continues podcasting because he likes to learn and finds when there’s a mic and recorder, he gets the best answers from experts.
– He sees which shows people love based on the stats, but doesn’t chase the audience; he does what interests him.
– He spends a good deal of time – about eight hours per episode – preparing, conducting interviews, editing and producing, writing and publishing show notes and publishing. It is a time commitment, but he gets nearly 1,000,000 downloads a year.

The discussion ends when a band starts up in the booth behind us.

Do you have an idea for a topic you would like us to discuss? Send us an email or an audio comment to insideprcomments@gmail.com, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini DietrichJoe Thornley, and Martin Waxman on Twitter.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.