Giovanni Rodriguez contends that many our social media tools are DIY versions of things we already have:
Blogs = publishing
Podcasts = radio
YouTube = TV broadcast
Social networks = community centres

I agree. And I’d like to add that I think Twitter is a souped up version of the old fashioned telegram. They’re immediate, pithy (though not due to cost), include funny abbreviations we’ve come to accept and are written with limited punctuation.

One difference – there’s no uniformed delivery boy.

STOP.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.