The ‘Slurpee capital of the world’ has a frosty new title. According to a story in today’s Globe and Mail, Winnipeg’s River Trail outdoor skating rink, now sliding across both the Red and Assiniboine rivers, is longer (by distance) than the one on Ottawa’s Rideau Canal. While there’s the usual griping over details – in this case length vs area; or -30 temperatures vs warming huts – it looks like Winnipeg has skated to the finish line as the champ.

Congratulations, I say. In a city where frigidity is the norm, it’s better to embrace reality than consistently gripe about it or pretend it’s not there. Done right, I think the Slurpee and skating crowns could go a long way toward making the city cool.

Snow sculpture, anyone?

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.