I recently returned from a short New York vacation, the opposite of a cottage getaway: you leave to energize and come home to unwind.

And walking the streets (not like that) it seems like the best shows really are on Broadway – just not inside.

For instance…

It feels like there’s a version of everyone you know or could imagine wandering around NY. Just look around and you’ll notice them. The similarities in faces, hair and mannerisms. Call it N-Yapparitions.

The City’s sidewalks feature an entrepreneurial bizarre (sic). I saw a grizled old guy handily demonstrating the fine art of slicing and dicing vegetables with some sort of metallic gadget and he drew a crowd. If you’re good at something you can do that in Manhattan.

There’s an endless stream of people pouring out of every nook and cranny – day and night. And so many connections, however tenuous or fleeting. It’s exciting and surprising and shocking and chaotic and funny and fast, fast, fast. This is a real social network in action. NYC is like the urban template for online.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.