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Digital and social media strategy, training, workshops, content marketing and new PR

Strategy

You don’t have to be a big-time blogger, make videos and tweet up a storm to be successful in social business.

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Training

Digital media enables your whole organization to become ambassadors and build relationships on your behalf.

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Content

It’s more important than ever to offer your audience valuable and engaging content they can’t find anywhere else.

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Speaking

Keynotes, workshops and presentations for organizations, companies and groups throughout North America.

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How to think like a newsroom and a producer at SXSWV2V

Here’s how it used to happen: You created a business and wanted to shout that to the world. Or maybe you had big product launch or some important company news. You wanted to get the word out there and generate some of that elusive buzz.

So you called a PR agency or publicist and they invariably said, “Let’s do a news release. That’ll get you noticed!”

And more often than not, that’s how thing went.

I’m oversimplifying, of course. If you were working with someone reputable and smart, there was a strategy and carefully targeted outreach based on longstanding relationships and an understanding of what the media was looking for.

But things have changed. 

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Did Gallup get it wrong about social media?

When I saw the headline: ‘Americans Say Social Media Have Little Sway on Purchases. Vast majority use social media to connect with friends, family’, I was, to put it mildly, intrigued.

After all, a lot of brands and businesses are pouring resources into connecting with people on social networks. A lot of agencies and consultants are, too.

Couple that with the fact that the report was based on a survey by the venerable Gallop organization and I was curious about the results.

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Social Media Barometer at the IABC World Conference

Earlier in the month, I had the opportunity to present my Social Media Barometer to a roomful of communicators at the IABC World Conference, an event with a truly international flavour and smart people from around the globe. And I’d like to thank Zora Artis, who managed the marketing stream, for being such a good host (and for the photo in this post).

I’ve presented versions of this talk a number of times before and each one is a little different than the other because, as we all know, we’re in the midst of a vast transformation to the way we discover and share news, information and interests. And to the way we connect.

And who knows where we are in the change continuum – beginning, middle or end?

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Boomers should approach social media as if it’s rock and roll

It occurred to me recently that the music I listen to is older than many of the people I work with. Yep, I’m a boomer. And while my taste in pop songs is – let’s call it nostalgic – I like to think of myself as someone open to new ideas and change.

Especially on the social media front. It still surprises that my generation and Gen-X have been so resistant to adapt to the digital landscape.

That hit home when I watched the premiere of Jimmy Fallon’s Tonight Show, which featured one of my favourite comics – the veteran of standup, a well-referenced sitcom and now the online screen with his very mobile series, Comedians in Cars Getting Coffee – ladies and gentlemen, please welcome the funny and boomerish, Jerry Seinfeld.

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South by Southwest 2014: human spam, power poses and crowdsourced comedy

If you’ve never been to South by Southwest, the annual social media and interactive Festival in Austin, Texas, it’s tough to describe the combination of laid-back-high-tech energy that makes the Festival standout.

Austin, a charming college town, may not the easiest place to get to, but once you arrive and get your bearings, you’re swept up in the swirl of the event.

It’s been a few weeks since it ended so I thought I’d reflect on five highlights from my third SXSW:

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COPYRIGHT 2014 - MARTIN WAXMAN COMMUNICATIONS. DESIGNED BY A NERD'S WORLD. Slider photo by Darryl Ginwright.