Customized Social Media Training & Workshops

Tailored to your goals, our highly engaging workshops showcase the latest trends in digital, social media and communications and provide training on platforms, strategy and content. Learn more.


Communications & Content Strategy

It starts with insights, understanding your audience, strategies tied to your business goals and a creative plan. We help you discover your best stories and bring them to life. Here’s how.

social PR

Social PR

Your audience wants valuable content they can’t find anywhere else. We build relationships then develop and amplify your stories in social and legacy media. Here’s how.



Martin Waxman delivers entertaining and engaging keynotes and interactive workshops and presentations for organizations, companies and groups throughout North America. Learn more.

Recent Posts

Where does your content live

Where does your content live?

I was listening to BuzzFeed Canada’s social media editor Elamin Abdelmahmoud give a talk at Social Media Week Toronto. He said about 75% of the content they produce isn’t published on That surprised me. Here you have a successful digital media outlet that gets a lot of hits on its site. And yet, the vast majority of its stories, videos and posts have their home somewhere else. What does that say for other brands and organizations? Hub and Spoke Needs a Tire Change In the last 10 years, social media has democratized the way media is delivered to audiences and that…

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Why it’s tough to be creative at work

Have you ever been called into a brainstorm and thought I’ve got so much on my plate today, I just can’t face being creative. Or when you do come up with an idea, do you feel it’s nitpicked so badly it becomes unrecognizable from what you first proposed? According to Duncan Wardle, VP of Creative Inc. (part of Disney’s Destination Marketing group), you’re not alone. He says most good ideas get either completely watered down or killed as they move through an organization. 

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Cable access TV

Livestream video – a new take on cable access TV

Let’s rewind to the end of the last century. Back then, you’d find user-generated content in home videos or on community access TV. And the quality was…um…why don’t we say it was local-in-the-extreme. Sometimes you might discover a talented host like Tom Green, at the beginning of their career. But he was the exception, not the rule. Fast-forward to 2016 and easy access to livestream video. Now it’s not only our own cable shows, we have our very own channels — 24/7. On Periscope, YouTube and now Facebook Live, you can find people talking into, pointing at or swirling around pretty much anything.

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