Digital and social media strategy, training, workshops, content marketing and social PR


You don’t have to be a big-time blogger, make videos and tweet up a storm to be successful in social business.

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Digital media enables your whole organization to become ambassadors and build relationships on your behalf.

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It’s more important than ever to offer your audience valuable and engaging content they can’t find anywhere else.

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Keynotes, workshops and presentations for organizations, companies and groups throughout North America.

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Experience turned to arrogance is never a good thing

Should a PR person ever call a journalist? In many cases, the answer is a resounding NO. Yet it’s something senior practitioners tell juniors all the time. ‘Why are you emailing, pick up the phone!’

We live in an age where relationships and trust are more important than ever. And the border between offering useful info and being a spammer is getting murkier all the time. So what can communicators do to stay helpful, relevant and not be perceived as a pest?

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In praise of bad ideas, not bad judgment

We’ve all heard the expression: there are no bad ideas.

And you know something? That is just. not. true.

There are some awful ideas out there. Real stinkers. But many times absolutely ridiculous-sounding, bottom of the barrel sludge can become the creative equivalent of a vaccine – a moldy concept that sparks a creative cure. 

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Content marketing: how to unlock creative ideas

After I graduated from university my first real job was playing the role of junior copywriter at Canada’s largest ad agency.

I had an office, clients – even a secretary to type memos and schedule appointments. I was in the company of Mad Men…almost.

The thing that excited and scared me most was coming up with that ‘Big Idea to Wow the Client’ – my chance to shine and live up to my department’s name.

This usually started with a brainstorm and I’d walk into the room ready to take centre stage. And then…brain freeze.

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Content pollution: it’s time to de-clutter de content

“If you visit American brand, you will find it very grand, just two things of which you must beware – don’t click the content, you don’t want to share…”

Anyone who remembers Tom Lehrer’s iconic and hilarious social satire, Pollution, will know those aren’t the words to the song.

And apologies to the author, but I think his premise is a wake-up call for content marketers today.

There’s an overabundance of content production – and that includes this post. A veritable Thanksgiving of blogs, photos, videos, podcasts, infographics, updates, pins…you name it. 

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Online crisis training: real-time scenarios sharpen skills

For the past few years, I’ve been going back to school in the fall – as lead instructor in University of Toronto’s School of Continuing Studies Digital Strategy Certificate program. You can follow our Twitter conversations #digitaledu.

This semester, I’m teaching the Advanced Practices in Digital Reputation Management course again – as well as developing it into an online format.

And one of the things I say to students – working professionals, really – is that when it comes to an online issue or crisis, the question these days is not an if, but a when. And you need to ask yourself if you and your organization are really prepared. 

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