My take on digital and social media strategy, training, content marketing and new PR.


You don’t have to be a big-time blogger, make videos and tweet up a storm to be successful in social business.

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Digital media enables your whole organization to become ambassadors and build relationships on your behalf.

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It’s more important than ever to offer your audience valuable and engaging content they can’t find anywhere else.

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I do keynotes, presentations and training and for organizations, companies and groups throughout North America.

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Social Media Barometer at the IABC World Conference

Earlier in the month, I had the opportunity to present my Social Media Barometer to a roomful of communicators at the IABC World Conference, an event with a truly international flavour and smart people from around the globe. And I’d like to thank Zora Artis, who managed the marketing stream, for being such a good host (and for the photo in this post).

I’ve presented versions of this talk a number of times before and each one is a little different than the other because, as we all know, we’re in the midst of a vast transformation to the way we discover and share news, information and interests. And to the way we connect.

And who knows where we are in the change continuum – beginning, middle or end?

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Boomers should approach social media as if it’s rock and roll

It occurred to me recently that the music I listen to is older than many of the people I work with. Yep, I’m a boomer. And while my taste in pop songs is – let’s call it nostalgic – I like to think of myself as someone open to new ideas and change.

Especially on the social media front. It still surprises that my generation and Gen-X have been so resistant to adapt to the digital landscape.

That hit home when I watched the premiere of Jimmy Fallon’s Tonight Show, which featured one of my favourite comics – the veteran of standup, a well-referenced sitcom and now the online screen with his very mobile series, Comedians in Cars Getting Coffee – ladies and gentlemen, please welcome the funny and boomerish, Jerry Seinfeld.

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South by Southwest 2014: human spam, power poses and crowdsourced comedy

If you’ve never been to South by Southwest, the annual social media and interactive Festival in Austin, Texas, it’s tough to describe the combination of laid-back-high-tech energy that makes the Festival standout.

Austin, a charming college town, may not the easiest place to get to, but once you arrive and get your bearings, you’re swept up in the swirl of the event.

It’s been a few weeks since it ended so I thought I’d reflect on five highlights from my third SXSW:

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Media relations versus new PR

What do you think of when you hear the word PR? Some people say advertising. But most equate PR with media coverage, as in big above the fold articles with eye-catching photos and standout quotes.

The industry has many names for that. PR agencies call it media relations. Publicists call it publicity. And in our paid-earned-owned-shared content marketing landscape, we refer to it as earned media.

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Visual storytelling lessons from New Yorker cartoons

Whenever I pick up a copy of the New Yorker, the first thing I do is flip through the magazine from beginning to end to read the cartoons.

All of them.

Then I go back and reread the most memorable ones again.

Why? Because New Yorker cartoons are as close to storytelling perfection as anything I’ve found. 

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