My take on digital and social media strategy, training, content marketing and new PR.


You don’t have to be a big-time blogger, make videos and tweet up a storm to be successful in social business.

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Digital media enables your whole organization to become ambassadors and build relationships on your behalf.

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It’s more important than ever to offer your audience valuable and engaging content they can’t find anywhere else.

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I do keynotes, presentations and training and for organizations, companies and groups throughout North America.

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Carrying the PR Baton is a blast – and you don’t need to know how to twirl

There are some ideas you just know will fly (or twirl).

And when I hear about one of those, I always get excited imagining the possibilities. And then, if it’s really a standout idea, I get a twinge of envy, too – as in: I wish I’d thought of that…

That’s the case with the PR Baton, a new initiative created by Dana Hughens and the Clairemont Communications team. 

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Social media is fast. Relationships still take time

I was talking with a seasoned PR practitioner who recognizes she’s not as up to speed on social media as she could be. She was doing some work for a not-for-profit and asked if I had any advice on how they could engage bloggers and influencers.

I asked her a few questions:

  • What are your goals?
  • Has the organization taken any time to build relationships?
  • Does the group maintain an active presence on social networks? 
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Digital Strategy certificate celebrates first birthday with addition of hybrid course

Last January, we held the first session of the first course in a new Digital Strategy and Communications Management Certificate being offered by University of Toronto’s School of Continuing Studies.

And standing there in front of the packed Foundations class, I was excited and a bit surprised we’d pulled it all together in less than six months.

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Five content tips I learned from Mark Ragan

I know that earlier in the year, I wrote a post offering my list of why I’m tired of lists. And I do think we tend to overdo them.


I was fortunate to attend Mark Ragan’s Content Marketing Boot Camp in Toronto – thanks for the invitation, Mark – and one of the things he said was: Listicles work. (Though the word almost looks obscene.)

And as many times as he’s tried a more serious approach at Ragan and PR Daily, people notice, read, like and share them. 

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PR: what the industry can expect in the next 10 years

Not too long ago, Greg Satell, a blogger for Forbes, listed several trends he expects the marketing industry to experience in the next decade.

I liked his insights and thought I’d try to add a PR industry slant to his predictions. Here are my five. 

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