PRSA International Conference – Twitter notes

I tweet a lot at conferences (no kidding!) to share content that stands out for me.  And a few years ago I noticed my Twitter stream was becoming a virtual notebook from events.

Last week I was fortunate to attend the PRSA International Conference in San Francisco, as a speaker and sponsor – Inside PR is PRSA’s podcast partner. And I want to thank everyone who attended my session. I enjoyed meeting all of you and appreciated your questions. If you’re interested, I posted my Social Media Barometer slides online.

One thing you can count on from PRSA is they put a good deal of thought into the content. There’s always a first class line-up of keynote speakers and presenters and a terrific opportunity to network, chat with and get to know some really smart people. 

Here are 10 Twitter note highlights from various sessions:

1. #PRSAIcon @biz in order to succeed spectacularly, you have to be prepared to fail spectacularly
2. RT @mdbarber: “Creativity is a renewable resource.” @Biz Stone#PRSAICon
3. Good PR and communications starts on the inside @dbreakenridge#prsaicon
4. Important to treat every comment as a gift, have a conversation with a person who took the time to reach out @genochurch #prsaicon
5. New definition of news: something important enough to find me@flahertyrob #prsaiconagency
6. The leap from PR to marketing is not so far @leeodden #PRSAicon
7. When you’re creating content think series – not one-off – to build engagement. @leeodden #PRSAicon
8. RT @richardbagnall: So many tools out there PRs can be overwhelmed – tools are great but they’re not the brains of PR @shonali #prsaicon
9. Think about optimizing content as continuous adaptation @leeodden#PRSAicon
10. Trust is built on ethical behavior: integrity, attitude, focus, initiative, insight, perseverance, excellence, vision. @RoyReid #PRSAICON

Of course there were many more comments and discussions, including Shonali Burke’s post on the importance of making business connections.

If you were at #PRSAIcon, I’d be interested to hear what stood out for you. And what do you look for at conferences – learning, networking or a combination of the two?

About Martin Waxman

Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.

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