There’s a Canadian federal election in full swing. Or should I say in full baby swing – as in fun if you’re in it, but other than that quite dull.

It’s the same old posturing, spinning and name calling we remember in the past – only this time the ties are off. I guess our political leaders want to appear ‘political casual’. Me, I miss the formality.

One thing for certain, elections help take our generally full dose of political correctness to a higher level.

This past week there was a brouhaha over Agriculture Minister Gerry Ritz’s private remarks. Why? He did something no politician should ever do: he made a funny joke.

I’m not talking about a pre-written ice breaker, I mean two one-liners of relatively high comedic calibre, in my humble opinion.

Now, were the jokes in question tasteless and mean? Absolutely. But where I come from, some of the best humour is rarely in the best of taste. It’s often crass and edgy. It says things that we may not want to admit or hear, but does so in such a way that enables us to laugh at them; and then, when the joke is over, shake our heads at the horror.

That’s why so many people have walked out of Yuk Yuk’s over the years. It’s also why Yuk Yuk’s is one of the funniest, most unpredictable and entertaining places in the country. (Disclosure: Yuk Yuk’s is a client and Mark Breslin is a close friend).

Have a look at Christie Blatchford’s Saturday column in the Globe and Mail. She’s written what many of us have been thinking about one-liner-gate and she did it in her usual acerbic, honest and stylish way.

Did this slip of the tongue warrant all the news coverage? I don’t think so. But I’m sure many of the country’s comedians wish their jokes would get this kind of attention.

It’s just another example of a country that’s taken politeness to a sad, new extreme.

And, Christie, I happen to be one of those people who’s allergic to nuts. But I want to tell you that I have no problem if airlines serve them. I just wish they’d provide an alternative to those of us who can’t enjoy the good taste.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.