Each month, I write a brief president’s message for the CPRS Toronto eblast.  And I thought I’d share my most recent post because it touches on Remembrance Day.

A key part of strategic communications is the art of remembering; that is, reflecting on past events and behaviours and understanding how they might shape or alter what comes next.  And this being November, I feel that remembrance takes on a whole other dimension.  To those of us whose parents or grandparents served in World War II, it may be hard to believe it’s been 65 years since it ended. And while much has changed – for the better, I think – it’s more important than ever to recall the sacrifices our veterans have made and continue to make so that we can live in a country where freedom of speech is so much a part of our daily lives that we almost take it for granted. On November 11, I urge you to take two minutes to remember.

My Dad fought in WWII and I think of him with pride when I wear a poppy on my lapel.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.