It may look and feel like winter outside, but I say forget groundhogs. Tim Hortons‘ annual ‘Rrroll Up the Rim to Win’ contest is my signal that springtime is nigh.
And I’m happy to report the promo is back, complete with the promise of wonderful and exciting prizes.
Now, I don’t expect anything major; a free cup of coffee is just fine.
This year, I’ve decided to figure out my odds. Throughout March, I’m going to track the number of coffees I buy and calculate my purchase-to-win stats. (So far it’s one in seven.)
Wish me luck…
About Martin Waxman
Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.
Good luck with the roll up the rim. I have been very lucky this time around (although bragging about it – will likely put an end to my string of good luck!) Luck has won me numerous coffees and a donut. Still waiting for the car or GPS.