Social and digital media enables your whole organization to become ambassadors and build relationships on your behalf. That’s why it’s important to train your staff on the strategies, tools and policies that make your organization transparent, credible and trustworthy.

We create and lead social media training modules and workshops from beginner to mid-level to advanced. Our programs can be delivered in-person, online or in a hybrid combination.

Please contact us for more information or to set up your training.

Training Sessions

Real-Time Digital Crisis Scenario Training: When you’re in the middle of a crisis that’s unfolding on social media, how can you operate quickly and be smart, empathetic, and strategic. This two to three-hour or full-day workshop teaches participants tips and best practices, review case studies, and then takes them through a mock crisis that could happen to your organization. In groups, participants develop a response strategy, identify key audiences and spokespeople, craft messages, prepare online and offline tactics and timeline and present their plan – all in real-time.

Dispatches from the Digital Frontline: Trends and Strategies: Beyond the latest app or tech IPO, what are the emerging trends, opportunities and issues communicators and marketers need to understand? Packed with data and information, this high energy and entertaining session offers a weather report on the current social and digital media landscape and a forecast for brands and professionals.

Got a Micro-Moment – How Mobile is Transforming Marketing and PR
91% of us pick up our smartphones to search for info when we’re in the middle of something else. Google calls these, ‘I want to know, I want to go, I want to do, I want to buy moments. And the content we discover is an opportunity for marketing and PR. This session includes an interactive brainstorm, where I’ll guide your team as they to create ideas for stories that reach, help and inspire your audience, when they’re in the micro-moment.

How to Build Your Online Newsroom: These days every organization or brand has the potential to become its own media hub, creating content that educates, engages and entertains. In this interactive workshop, you’ll learn how to develop a winning multimedia content strategy by embracing your inner Ps: publishing, producing, publicity/promotion and embracing a news making mindset.

Media Training: Are you ready for your close-up? In this full or half-day workshop, you’ll learn the techniques you need to tell your story effectively to any audience. This includes: crafting your story, developing your voice, message delivery, interview dos and don’ts, tips and tricks to improve your presentation and delivery, mock interview Q&As with video recording and feedback.

Social Media For the C-Suite: Designed for senior leaders, this interactive session offers a high-level overview of the digital and social networking landscape. You’ll learn how to approach social media strategically and understand how it can help achieve your business objectives and build trusted relationships with your audience. You’ll also learn about the latest tools and how they work.

Customized Social Media Training Day: Tailored to your needs and industry, these half or full-day workshops showcase the latest digital, social media, communications and content marketing innovations, provide training on platforms and content creation, guide you through the development of your editorial calendar creation and present case studies detailing who’s doing an awesome job and why.