Where I come from (Winnipeg) and in other western cities, there’s a party tradition we call ‘socials’.

If you haven’t heard of them, they’re essentially a pre-nuptials bash and work like this: an engaged couple has the right to purchase a liquor license, rent a hall, and throw a huge blow-out shindig. They invite all and sundry, get to charge admission, sell drinks and hopefully make some cash to help them get started in their new life. (They can get pretty crazy at times.)

I thought of socials because of all the recent Toronto social media get-togethers – a chance for practitioners to leave our offices and computers and actually interact.

Here’s a quick round-up:

Let me know if you have any more to add. I may see you there.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.