Earlier in the month, I wrote about a job seeker who sent me a snail mail resume and cover letter addressed: ‘Dear Sir/Madam’. Thanks again for all your thoughts.

Today, we received another note I wanted to flag (again for the wrong reasons).

It was addressed to the principals of three separate agencies, but all were listed in the ‘To’ line of one email.

Now, I’m sure a ‘multiple submission’ wasn’t her intention, but it reminded me of the Hollywood agent’s trick to spur a bidding war.

My business partner, Louise, sent her a polite and pleasant note thanking her for her interest and suggesting that, in future, she may want to reconsider the group application approach.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.