One thing I really like about the blogosphere is how much constant learning I need to do, just to keep up. The ever-evolving nature of social media is one of its best and most daunting characteristics. I can’t begin to tell you how many times my head starts spinning and I feel like I’m in a fog trying to digest all the new tools and developments.

For example, do you know what a SERP* is? I use them all the time (and likely so do you).

I just learned the definition on Daily Blog Tips’ The Bloggers Glossary. Check it out. It’s a clearly written, comprehensive and all-round useful resource.

There, school’s done for today.

*SERP – search engine results page, i.e. what you see when you do a Google search.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.