Speaking

Martin Waxman, MCM, APR, is a high-energy, entertaining and engaging speaker. He delivers keynotes, presentations and featured talks for organizations and businesses throughout North America on social media, digital marketing and communications and generative AI.

Recent appearances include:

PRSA International Conference, Institute for Public Relations Bridge Conference, TED-x Trinity Bellwoods, PRSA Counselors Academy, Social Media Week Toronto, Florida PR Association, CPRS National Conference, IABC Victoria, CPRS Hamilton, Mississippi State University NSPARC Data Conference, IABC Toronto .

Popular Speaking Topics

Crossing the Generative AI Bridge: Strategies for Transforming Marketing and PR

If you’re in marketing and PR, your role is about to change dramatically as you welcome a new member to the team: artificial intelligence. AI will help you become more creative and remove some of the repetitive drudge work you hate to do. But it will also alter your workflow and the skills you need for your job. How will you adapt to the new landscape? What are the opportunities, risks, and ethical challenges you need to consider? How will AI affect your company’s culture and customer trust? In a fast-paced, interactive presentation, Martin Waxman explores four trends—human-sounding voice AI, deepfake videos and images, natural language generation, and relational chatbots—to demonstrate how AI tools are about to transform the nature of marketing and PR and what you can do to keep up.    

Crossing the Generative AI Bridge: Strategies for Transforming Marketing and PR

If you work in marketing or communications, your role is about to change dramatically as you welcome a new member to your team: generative artificial intelligence. AI will help you be more creative and remove some repetitive tasks. But it will also disrupt your workflow and require you to learn new skills. And it will become an intermediary between your organization and the audiences you’re trying to reach. 

What are the opportunities, risks, and ethical challenges you should consider? How will AI alter your organization’s culture and stakeholder trust?

Martin Waxman cuts through the hype and explains the AI landscape in a way that’s easy to understand. He provides examples of how some organizations are using AI. And he offers strategies that help you identify and select the tools, integrate AI into your creative workflow and develop a training program for your team.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Martin Waxman provides an overview of what AI is and does and how organizations are adopting it.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

AI Ethics for Marketing and PR

Generative artificial intelligence (AI), machine learning, and big data have been discussed so much in the past few years, that they’ve become like buzzwords, Yet, for marketers and communicators, the concepts present many opportunities and challenges. And it’s imperative for professionals to integrate AI tools in a safe and ethical way. But what are the key ethical concerns your brand might face? And how do you develop policies and protocols to ensure you minimize bias, protect people’s privacy and safety, safeguard data and reputation and manage risks? Martin Waxman explores the benefits, opportunities and key issues to watch out for as you develop your strategy to integrate AI. 

Y/OUR STORY | PR & Artificial Intelligence: My big jump into AI

Artificial intelligence (AI), machine learning, and big data have been discussed so much in the past few years, that they've become like buzzwords, and many people's eyes glaze over when they year them.

4 Trends in Digital Marketing and Generative AI

Digital communications and social media are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and communicators must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter marketing and PR? This interactive session features five trends, and the challenges and opportunities they bring: semantic and voice search, fake news, mobile first communications, chatbots and generative AI. 

Reaching Customers in the Micro-Moment – Mobile Marketing Strategies 

91% of us pick up our smartphones to search for info when we’re in the middle of something else. Google calls these, ‘I want to know, I want to go, I want to do, I want to buy moments. And the content we discover is an opportunity for marketing and PR. This entertaining session shows you how to win with customers when they’re in the moment.

Online Crisis Survival Workshop

When you’re in the middle of a crisis, how can you operate at social media speed and be smart, empathetic and strategic? This fast-paced and informative session offers digital strategies, best practices and ideas of how to respond, repair relationships and begin to restore your company’s reputation – in real-time.

Please get in touch with us if you’re interested for more information or to set up a booking.

Testimonials

Martin is a pleasure to work with and, as a speaker, knows how to communicate with any audience. His last workshop at SXSW V2V, ‘Supercharged Storytelling for Startups’ was one of the most popular and well-reviewed sessions of that year.

Christine Auten

Executive Producer, SXSW V2V

Martin is an absolute pleasure to work with. His presentations are consistently engaging, well thought out, and insightful.

Jeremy Harley

Communications Community Office, Government of Canada

Speaking Engagements – 2024:

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IABC World Conference: Crossing the Generative AI Bridge: Four Trends Transforming Marketing and PR (breakout, June 24)

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Ragan Employee Communications and Culture Conference: Mastering AI-Writing and Content Creation (presenter, April 16)

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Institute for Public Relations Bridge Conference: AI in Academia (moderator and panelist, April 11)

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Seneca College Make it Happen Event: The Impact of Artificial Intelligence on Marketing (speaker and panelist, March 18)

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KC IABC Business Communicators Summit: Crossing the Generative AI Bridge: Four Trends Transforming Marketing and PR (keynote, February 22)

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Canadian Association of Communicators in Education: Crossing the Generative AI Bridge: Four Trends Transforming Marketing and PR (presenter, January 18)

Click here for Martin’s past appearances.