I was heading back to Toronto from a day of meetings in Manhattan when my plane was cancelled at the airport (all Air Canada flights to Toronto, actually). And I found myself stranded overnight in NYC.

An adventure, to be sure, but not as exciting as I might have imagined. First there was the hubbub at the airport, the line-up to find out what flight we were now on, the taxi ride back to the city, the calls to (hopefully) get a hotel room, an alternate booking with another airline, emails/calls explaining what happened and then arranging an early wake-up to go to the airport again.

But back to the announcement. Folks at LaGuardia were flipping out and I could relate to their frustration (remembering an incident with the now defunct People Express airlines long ago). But this time I decided to accept my predicament and even laugh about it. Why get all hot under the collar (as we so often do) when you find yourself in a situation where you have absolutely no control?

Sometimes it’s better to just go with the flow…

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.