With apologies to Gary Shteyngart

The other day, I read the most honest, moving and heartrending blog post I’d ever seen. It was by Derek K. Miller.  I never heard of him before and found it via a recommendation by my good friend Gini Dietrich.

The post is the last entry in his 10 year old blog and was written not long before Derek died. He had a long battle with cancer and this was his final farewell. It was published posthumously.  

To say it it sad is an understatement. Yet, as sad as it is, it’s also hopeful. It describes what he was thinking toward the end of his life and bravely celebrates the things that matter to him, the wonder of time and his cherished family.  In the past, the world would never have known his simple eloquence and resonant voice unless you were personally connected.

That’s because we relied on traditional media distribution channels to give us their vetted and recommended list of writers, creators and thinkers to explore. And there’s no question the list was very, very long.

Now the list is endless.

Thanks to social media we can all be heard and have the opportunity for our words and images to touch others far beyond our lives. Our collective ideasphere has exploded. And that’s a wonderful if somewhat overwhelming notion.

My heart goes out to Derek’s family and I wish them my most sincere condolences. And I want to thank them for allowing this cherished private moment to become part of the cultural landscape for all our lives.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.