Tag Archives: agency

Experience turned to arrogance is never a good thing

Should a PR person ever call a journalist? In many cases, the answer is a resounding NO. Yet it’s something senior practitioners tell juniors all the time. ‘Why are you emailing, pick up the phone!’ We live in an age … Continue reading

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Content marketing: how to unlock creative ideas

After I graduated from university my first real job was playing the role of junior copywriter at Canada’s largest ad agency. I had an office, clients – even a secretary to type memos and schedule appointments. I was in the company … Continue reading

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Media relations versus new PR

What do you think of when you hear the word PR? Some people say advertising. But most equate PR with media coverage, as in big above the fold articles with eye-catching photos and standout quotes. The industry has many names … Continue reading

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Are you a forward or a backward thinker?

That’s a bit of a trick question. Because, in a marcomm world that’s moving/changing as quickly as ours, the push is for innovation and coming up with the next big thing – fast. Creating a disruptive idea that alters and … Continue reading

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Make like Roger Sterling – and learn to adapt

I’ve recently run into two people I used to know – both respected members of the Canadian literary community. There was a time when a nod from either of them could propel a career to a higher plane. Each is … Continue reading

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Three reasons to attend Counselors Academy Conference

Since 2005, as many of you know, PRSA Counselors Academy has been my annual must-attend PR event. In fact, I get so much out of the conference I volunteered to be its 2012 conference chair. This year #CAPRSA is being held … Continue reading

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Is PR going through the social media motions?

Earlier in the year, I wrote a story for PR News (subscription required) about why public relations agencies are lagging behind in our social and digital world.  It’s still timely, so I thought I’d share an updated version with you. Many … Continue reading

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On the road – fall conference highlights

Thought I’d share a list of events I’ll be attending over the next few months: PRSA International Conference, San Francisco (October 14 to 16) – The largest gathering of PR professionals in the world and a first class line-up of … Continue reading

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Should campaigns move from centre stage to a supporting role?

For many years, marketers and communicators segmented projects into campaigns. Contests, sweepstakes, promotions, sampling events – initiatives with a distinct beginning, middle and end. That's how we organized the world for our clients and they were on board with this … Continue reading

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What’s wrong with advertising?

It’s too by the book. I mean if what I witnessed last week is any indication, the ad industry is more reluctant than ever to adapt to the new communications landscape. Maybe more so than PR, which has plenty of … Continue reading

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