Oct 21, 2014
After I graduated from university my first real job was playing the role of junior copywriter at Canada’s largest ad agency. I had an office, clients – even a secretary to type memos and schedule appointments. I was in the company of Mad Men…almost. The...
Sep 10, 2013
There was a time when clients contacted PR agencies because of the relationships they had. And smart PR folks nurtured theirs over time and could tap into the proverbial Rolodex to help clients achieve goals (i.e. get press coverage). And the world turned… You’d often...
Dec 20, 2012
If you’re a last-minute shopper like me – hey, there’s plenty of time – at least four days left – you’re probably starting to think about your gift list. So in the spirit of the season, here are two suggestions. One is fiction, the...
Oct 4, 2012
At first glance my headline reads like it was written by someone specializing in SEO. Or that I fell on my head. The words are awkward and jargony and seem like they’re trying to be much more important (pretentious?) than they actually are. That’s partly...
Sep 16, 2012
Having data about your customers is good. Having the right data is better. And knowing how to harness that data properly is obviously the best situation. A post in Harvard Business Review talks about how one company is using its data to understand its customers, gain...
