Tag Archives: agency/client

Content marketing: how to unlock creative ideas

After I graduated from university my first real job was playing the role of junior copywriter at Canada’s largest ad agency. I had an office, clients – even a secretary to type memos and schedule appointments. I was in the company … Continue reading

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PR relationships: from owned to shared

There was a time when clients contacted PR agencies because of the relationships they had. And smart PR folks nurtured theirs over time and could tap into the proverbial Rolodex to help clients achieve goals (i.e. get press coverage). And … Continue reading

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The ups and downs of Everest and PR: two holiday gift ideas

If you’re a last-minute shopper like me – hey, there’s plenty of time – at least four days left – you’re probably starting to think about your gift list. So in the spirit of the season, here are two suggestions. … Continue reading

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An integrated solution to convergence (and I’m only half kidding)

At first glance my headline reads like it was written by someone specializing in SEO. Or that I fell on my head. The words are awkward and jargony and seem like they’re trying to be much more important (pretentious?) than they … Continue reading

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It’s all about the customer – too many agencies forget that

Having data about your customers is good. Having the right data is better.  And knowing how to harness that data properly is obviously the best situation. A post in Harvard Business Review talks about how one company is using its … Continue reading

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What’s wrong with advertising?

It’s too by the book. I mean if what I witnessed last week is any indication, the ad industry is more reluctant than ever to adapt to the new communications landscape. Maybe more so than PR, which has plenty of … Continue reading

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Agency lessons I learned from Mad Men, part three

Well, another season of Mad Men has ended.  And who knows how long it’s going to be before the next one begins?  While many things have changed since the days when Sterling Cooper Draper Pryce was a force to be … Continue reading

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Inside PR: 2.97: Jazzing it up NOLA style with Counselors Academy

This post was originally published on Inside PR 2.97. Live from New Orleans… well live to tape – Gini, Joe and I are together at PRSA Counselors Academy’s annual conference for agency owners/leaders (and we all had our parts to play…). The … Continue reading

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Are we in an era of PR crises?

Social media amplifies, the good, the bad and the PR crisis. It seems that every week some sort of issue percolates to the surface and catches our attention because of the combination of social media and an organization's failure to … Continue reading

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If the media model is broken, is PR far behind?

We all know MSM is in trouble and has been for some time. And because of that, many outlets are experimenting with innovative ways to reinvent themselves. This isn’t new. But it was reinforced recently at MESH11. Emily Bell, formerly … Continue reading

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