May 19, 2011
For the second time, Gini, Joe and I are in the same room for as we record Inside PR 2.54 – live before a studio audience… OK, we’re at Counselors Academy’s annual conference for PR agency leaders. The following post originally appeared on the Inside...
Apr 25, 2011
When I started out as a comedy MC, I used to think killer material was all that mattered. If you had the best jokes, sharpest lines and coolest concepts (and I don’t mean props), you’d win over the crowd every time. It didn’t take me long to realize...
Apr 19, 2011
Last fall, my good friend Gini Dietrich asked me and 30 other senior PR and marketing folks to contribute to a project she was working on. She was compiling a collection of letters to an unnamed CEO offering our honest perspective and advice. The result is the...
Apr 10, 2011
In just over three months, I’ve watched 52 episodes of the best series on TV (IMHO): Mad Men – a show that makes me long for the ’60s and the heady days of the ad biz. (Now, I’m holding my breath till season five.) Earlier this year, I wrote...
Apr 5, 2011
I was at a meeting with a group of agencies not too long ago – PR, ad, digital and media buying. We were working together on a campaign that included various components from each of our firms. When the plan was presented, I was struck by the similarity of...
