Nov 7, 2011
It's that time of year… my McMaster University social media course is in full swing and I want to introduce the class and their blogs. This is the third time I've taught the course and as before, topics can be anything the students are passionate...
Oct 17, 2011
A little over a year ago, I co-founded energi PR. I was looking to start something new. What I didn’t realize then was that my dream was to work pretty much exclusively in social media. I wanted social to be the core. So, after many sleepless nights and lots of...
Sep 30, 2011
I’ve said this before: my PR highlight of the year is PRSA Counselors Academy conference, which features some of the smartest agency leaders you’ll ever meet. In fact, it means so much to me that I’m chairing the 2012 event in New Orleans, May 6 to...
Jul 27, 2011
We all know MSM is in trouble and has been for some time. And because of that, many outlets are experimenting with innovative ways to reinvent themselves. This isn’t new. But it was reinforced recently at MESH11. Emily Bell, formerly of the Guardian and now...
Jun 29, 2011
By that I mean: is the term ‘content’ going the way of the term ‘solution’? You know, morphing from a perfectly fine word to one that’s meaningless and cliched. I first started brooding about content after a recent meeting. The poor word...
