Supercharged storytelling for startups at SXSWV2V: 10 ways to get started

These days it’s not enough to be in the news, you need to create, produce and share it. And in order to do that you need to think like a newsroom and amplify stories via social and digital channels.

We live in a world with an overabundance. So how can you break through? That was the subject of my workshop at SXSWV2V.

Here are 10 tips to get started: 

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How to think like a newsroom and a producer at SXSWV2V

Here’s how it used to happen: You created a business and wanted to shout that to the world. Or maybe you had big product launch or some important company news. You wanted to get the word out there and generate some of that elusive buzz.

So you called a PR agency or publicist and they invariably said, “Let’s do a news release. That’ll get you noticed!”

And more often than not, that’s how thing went.

I’m oversimplifying, of course. If you were working with someone reputable and smart, there was a strategy and carefully targeted outreach based on longstanding relationships and an understanding of what the media was looking for.

But things have changed. 

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Social Media Barometer at the IABC World Conference

Earlier in the month, I had the opportunity to present my Social Media Barometer to a roomful of communicators at the IABC World Conference, an event with a truly international flavour and smart people from around the globe. And I’d like to thank Zora Artis, who managed the marketing stream, for being such a good host (and for the photo in this post).

I’ve presented versions of this talk a number of times before and each one is a little different than the other because, as we all know, we’re in the midst of a vast transformation to the way we discover and share news, information and interests. And to the way we connect.

And who knows where we are in the change continuum - beginning, middle or end?

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South by Southwest 2014: human spam, power poses and crowdsourced comedy

If you’ve never been to South by Southwest, the annual social media and interactive Festival in Austin, Texas, it’s tough to describe the combination of laid-back-high-tech energy that makes the Festival standout.

Austin, a charming college town, may not the easiest place to get to, but once you arrive and get your bearings, you’re swept up in the swirl of the event.

It’s been a few weeks since it ended so I thought I’d reflect on five highlights from my third SXSW:

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Six things that will be on my mind in 2014

Well, we’re starting 2014 with a polar vortex that swooped in on North America and caused frigid below zero temperatures across much of the continent. The polar vortex is one of the things I’ve learned so far in January.

I also learned that a few days ago the temperature in Winnipeg was similar to the temperature on Mars. Why didn’t they tell me that growing up? It would have explained so much!

So I thought I’d begin the year with six things I learned about digital and social media in 2013 that will be top of mind in the new year.

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