Tag Archives: business

serendipity and small data

Serendipity and the creative power of small data

Big data is all around us. You can sense it – or rather, it senses you. We may even be heading toward a data singularity, a time in the not so distant future when sensors all around us will send vast amounts of information to a centralized source to learn and adapt in real-time. There are positive aspects to this development including traffic lights that are recalibrated based on the number of cars on the road, accidents or weather conditions. And there are negative aspects too – as in another loss of privacy. We’re obsessed with big data and trends based on the repeated…

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training

Five things I learned in 2015

I’ve always been a major consumer of content. Like most PR pros, I’m a media junkie, that is, passionate about news. I used to start my days poring over five papers, listening to radio and watching TV. In recent years, that’s been turned into more of a social media addiction. (I’m trying to control it, really…) I read, click, share, work, read, work, share, create — though creation takes me a lot more time because it’s “deep work.” More on that below. 

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Marketing Magazine Column Archive

Here’s a collection of past Marketing Magazine columns: 2015 is Almost Over: What Have You Learned? Recapping the year’s trends and highlights A Trip Down Millennial Lane Gazing at the media landscape through a younger lens Why Your Brand Video Would Never Make it at TIFF A few things brands brands can learn from indie filmmakers Got a Mirco-Moment? I Want to Talk to You About PR How to get beyond clips and practice PR in the moment Don’t Be an Idiot on Twitter Why a dollop of judgment before you post, goes a long way PR by the Micro-Moment Moving from clips…

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Why do so many people suck at communications

Why do so many people suck at communications?

“What we’ve got here is a failure to communicate…” Who doesn’t remember that famous line from Cool Hand Luke? It’s one of those iconic, ironic phrases that uses few words to convey so much. And it resonates with those of us who work in PR, content marketing and social media. You wonder why, with all our business savvy and skills, so many people and organizations are just plain awful at telling their stories. Aren’t there enough cases, books and training modules out there to help us do a better job? 

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In praise of bad ideas, not bad judgment

In praise of bad ideas, not bad judgment

We’ve all heard the expression: there are no bad ideas. And you know something? That is just. not. true. There are some awful ideas out there. Real stinkers. But many times absolutely ridiculous-sounding, bottom of the barrel sludge can become the creative equivalent of a vaccine – a moldy concept that sparks a creative cure. 

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Supercharged storytelling for startups

Supercharged storytelling for startups at SXSWV2V: 10 ways to get started

These days it’s not enough to be in the news, you need to create, produce and share it. And in order to do that you need to think like a newsroom and amplify stories via social and digital channels. We live in a world with an overabundance. So how can you break through? That was the subject of my workshop at SXSWV2V. Here are 10 tips to get started: 

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SXSW V2V - Martin Waxman, mentor

How to think like a newsroom and a producer at SXSWV2V

Here’s how it used to happen: You created a business and wanted to shout that to the world. Or maybe you had big product launch or some important company news. You wanted to get the word out there and generate some of that elusive buzz. So you called a PR agency or publicist and they invariably said, “Let’s do a news release. That’ll get you noticed!” And more often than not, that’s how thing went. I’m oversimplifying, of course. If you were working with someone reputable and smart, there was a strategy and carefully targeted outreach based on longstanding relationships and an…

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Martin Waxman at IABC World Conference

Social Media Barometer at the IABC World Conference

Earlier in the month, I had the opportunity to present my Social Media Barometer to a roomful of communicators at the IABC World Conference, an event with a truly international flavour and smart people from around the globe. And I’d like to thank Zora Artis, who managed the marketing stream, for being such a good host (and for the photo in this post). I’ve presented versions of this talk a number of times before and each one is a little different than the other because, as we all know, we’re in the midst of a vast transformation to the way we…

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SXSW 2014 - illustration by Image Think

South by Southwest 2014: human spam, power poses and crowdsourced comedy

If you’ve never been to South by Southwest, the annual social media and interactive Festival in Austin, Texas, it’s tough to describe the combination of laid-back-high-tech energy that makes the Festival standout. Austin, a charming college town, may not the easiest place to get to, but once you arrive and get your bearings, you’re swept up in the swirl of the event. It’s been a few weeks since it ended so I thought I’d reflect on five highlights from my third SXSW:

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