What’s new – week of May 8, 2013
Convergence of new and traditional media was an idea that got a lot of play around the turn of the century (I love saying turn of the century and referring to 1999).
The biggest example of course, is the ill-fated Time-Warner/AOL merger. In its day, it was considered to be ‘transformative’ and a sign of the future. But as we all know, it didn’t pan out as planned. Maybe the deal was badly conceived or it just too far ahead of the game or both.
There’s not a lot of news this week, but our theme centres on convergence: (more…)
What’s new – week of May 1, 2013
So a big TV programming exec jumps ship and moves to Twitter… Seems like that says a lot about where new and mainstream media could be heading.
Here’s this week’s recap:
The news in Canada is not only that Twitter’s setting up shop, it’s that it has appointed, Kirstine Stewart, VP of programming at CBC TV, as the country’s first Managing Director. Ms. Stewart has a long and successful broadcast history. Now she’s going from 22 minutes to 140 characters and six seconds. It will be interesting to see what she brings to Twitter from a content POV. And in a semi-related story ‘live from the Internet’, Yahoo inked an exclusive deal to license SNL’s 38 year archive. (more…)
What’s new? A roundup of new digital and social media apps, changes and news
Since January, we’ve been starting the UT SCS Digital Strategy Foundations class with a ‘what’s new’ roundup of some of the latest apps, sites and stories of interest and why they’re relevant to marketers and communicators.
Sometimes I found things, other times students brought them forward.
At our end-of-term tweetup, one of the students, Kara McAulay, suggested I keep this up as a blog series. I liked that idea a lot.
So each week, I’m going to present a sampling of several social media developments that catch my eye. (more…)
The link between mobile and old time car radios
One of my first jobs was working as a junior copywriter for a large ad agency. And my favourite part was writing the radio ads because I got to be part of both the creation and production.
I’d find myself in a state-of the art recording studio with a seasoned conductor/arranger, full orchestra, vocalist who’d had a number of pop hits, mixers and technicians all there to produce my little jingle. (Wow!)
And when we were done, we played it through the big studio speakers and it sounded amazing. Ready to go, right?
Wrong. (more…)
Living and working asset light
Mary Meeker of Kleiner, Perkin, Caulfield and Byers released a new study on the state of the Internet that explores, among other things, how we’re making the transition from an asset-heavy society to one that’s asset-light.
What does that mean? Basically, we’re shedding (or have shed) many of the encumbrances of our pre-social/digital network lives.
Examples include the movement from extra-large to compact: that is, three-car families to Zipcars or Hailo, face-to-face meetings to Google+ Hangouts, desktops to mobile, boxes and boxes of paper files to documents in the cloud. (more…)
