Visual storytelling lessons from New Yorker cartoons

Whenever I pick up a copy of the New Yorker, the first thing I do is flip through the magazine from beginning to end to read the cartoons.

All of them.

Then I go back and reread the most memorable ones again.

Why? Because New Yorker cartoons are as close to storytelling perfection as anything I’ve found. 

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Six things that will be on my mind in 2014

Well, we’re starting 2014 with a polar vortex that swooped in on North America and caused frigid below zero temperatures across much of the continent. The polar vortex is one of the things I’ve learned so far in January.

I also learned that a few days ago the temperature in Winnipeg was similar to the temperature on Mars. Why didn’t they tell me that growing up? It would have explained so much!

So I thought I’d begin the year with six things I learned about digital and social media in 2013 that will be top of mind in the new year.

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Social media is fast. Relationships still take time

I was talking with a seasoned PR practitioner who recognizes she’s not as up to speed on social media as she could be. She was doing some work for a not-for-profit and asked if I had any advice on how they could engage bloggers and influencers.

I asked her a few questions:

  • What are your goals?
  • Has the organization taken any time to build relationships?
  • Does the group maintain an active presence on social networks? 
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Five content tips I learned from Mark Ragan

I know that earlier in the year, I wrote a post offering my list of why I’m tired of lists. And I do think we tend to overdo them.

But…

I was fortunate to attend Mark Ragan’s Content Marketing Boot Camp in Toronto – thanks for the invitation, Mark – and one of the things he said was: Listicles work. (Though the word almost looks obscene.)

And as many times as he’s tried a more serious approach at Ragan and PR Daily, people notice, read, like and share them. 

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PR: what the industry can expect in the next 10 years

Not too long ago, Greg Satell, a blogger for Forbes, listed several trends he expects the marketing industry to experience in the next decade.

I liked his insights and thought I’d try to add a PR industry slant to his predictions. Here are my five. 

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