Three reasons to attend Counselors Academy Conference
Since 2005, as many of you know, PRSA Counselors Academy has been my annual must-attend PR event. In fact, I get so much out of the conference I volunteered to be its 2012 conference chair.
This year #CAPRSA is being held in Austin, Texas June 9 to 13, and in addition to the programming and people, it’s a chance to experience Austin without all the hullabaloo of SXSW.
My good friend Dana Hughens, who was last year’s co-chair, steps into the CEO role – that’s Chair Extra-Ordinaire 
– and, along with the team of volunteers, has assembled a W.E.I.R.D.* and wonderful line-up of content that’s bound to be thought-provoking, creative and fun. (more…)
The mainstreamification of social media and where we can go from here
I don’t know if you caught the most recent Mad Men episode (and if you didn’t, this isn’t a plot spoiler), but for a show about the ad biz, it ended with Peggy typing and saying the words, ‘for immediate release’.
Cryptic? Not so much. But when you do watch it, you’ll get a glimpse of the value Don and Co put on PR.
Last week, I wrote a guest post for Spin Sucks on what Mad Men can teach us about becoming the ad (or PR) agency of the future.
It’s based on something I’ve been noticing a lot lately and that we talked about in a recent Inside PR. Let’s call it the ‘mainstreamification’ of social media. (more…)
What’s new – week of April 24, 2013
In the last week, we saw a fair bit of activity on the mobile front by some of the bigger social networks – and especially Twitter.
Here’s a recap of what’s new:
Twitter
Yesterday the AP Twitter account was hacked and sent out a false tweet about the U.S. President being hurt. This led to a stock market tumble and then a quick recovery when the story was proved false. It highlights the need for all of us to filter and verify content before we spread it. That may slow us down a bit, but it’s worth it. The latest hacking led to speculation that Twitter will soon launch a two-step authentication process to make its site a bit more secure. (more…)
What’s new? A roundup of new digital and social media apps, changes and news
Since January, we’ve been starting the UT SCS Digital Strategy Foundations class with a ‘what’s new’ roundup of some of the latest apps, sites and stories of interest and why they’re relevant to marketers and communicators.
Sometimes I found things, other times students brought them forward.
At our end-of-term tweetup, one of the students, Kara McAulay, suggested I keep this up as a blog series. I liked that idea a lot.
So each week, I’m going to present a sampling of several social media developments that catch my eye. (more…)
Social Media Barometer comes to PRSA Western District Conference
What Canadian wouldn’t want to be in Arizona in April? Especially when you can combine the idyllic weather with the high calibre programming Abbie Fink and Michelle Olson have curated for the PRSA Western District Conference, April 18 to 20.
I’m excited to be attending the event and presenting my Social Media Barometer - a look at some of the digital, social media and communications pressure points we’re facing as PR pros. I’ll be talking about the latest trends, issues and challenges and offering a forecast for the future.
