Tag Archives: communications

Words and pictures: the dynamic duo of content marketing

If there’s such a thing as a one-two punch in content marketing, I’d say it’s a seamless blending of words and pictures. That’s nothing new, of course. Comic artists have done that for ages. So if text and visuals are the dynamic duo, the Batman … Continue reading

Posted in Blog: myPALETTE, Content Marketing | Tagged , , , , , , , | Leave a comment

Moving from media relations to a more Social PR

I’ve always thought of PR as inherently social. When I started in the business as an entertainment publicist, I spent my days on the phone with one media person or the other, trying to encourage them to come to a screening or … Continue reading

Posted in Blog: myPALETTE, Content Marketing, Strategy | Tagged , , , , , , , , , | 2 Comments

Home

SOCIAL MEDIA AND COMMUNICATIONS STRATEGY, TRAINING AND WORKSHOPS. CONTENT MARKETING AND SOCIAL PR. STRATEGY It starts with insights, understanding your audience, strategies tied to your business goals and a creative plan. We can help. Read more Training Digital media lets your whole … Continue reading
Tagged , , , , , , , | Comments Off on Home

Training, networking and developing your personal academy

Do you consider yourself lifelong learner? I didn’t always see myself that way. Yet when I look back, I realize I started my own personal academy 10 years ago around the time I co-founded my agency. And it began with two things: … Continue reading

Posted in Blog: myPALETTE, Training | Tagged , , , , , , , | 7 Comments

Why do so many people suck at communications?

“What we’ve got here is a failure to communicate…” Who doesn’t remember that famous line from Cool Hand Luke? It’s one of those iconic, ironic phrases that uses few words to convey so much. And it resonates with those of … Continue reading

Posted in Blog: myPALETTE, Strategy, Training | Tagged , , , , , , , | 35 Comments

Pray, don’t prey and pay for play – PR tips for 2015

We’re halfway through the first month of 2015 and no doubt many of us have already abandoned our resolutions. Despite the best intentions, old habits get in the way.  Sure, we tried to wipe the slate clean, but like an … Continue reading

Posted in Blog: myPALETTE, Strategy | Tagged , , , , , , | 2 Comments

Social media is a lot like improv

Canadians are naturally good at improv. Look at Second City, SNL, Kids in the Hall and all the standup talent from Yuk Yuk’s. Maybe it’s part of our DNA: the feeling we’re always gazing at something we can’t have. We’re … Continue reading

Posted in Blog: myPALETTE, Content Marketing, Strategy | Tagged , , , , , , , | Leave a comment

From optimist to optimize – a way forward for PR

The PR profession has long relied on ‘the kindness of strangers’. In fact, I’d venture to guess that if you’re in PR and of a certain age, you’re probably an optimist. Or were at some point. How else could you survive … Continue reading

Posted in Blog: myPALETTE, Strategy | Tagged , , , , , , , , , | Leave a comment

Experience turned to arrogance is never a good thing

Should a PR person ever call a journalist? In many cases, the answer is a resounding NO. Yet it’s something senior practitioners tell juniors all the time. ‘Why are you emailing, pick up the phone!’ We live in an age … Continue reading

Posted in Blog: myPALETTE, Content Marketing, Training | Tagged , , , , , , , , , | 2 Comments

In praise of bad ideas, not bad judgment

We’ve all heard the expression: there are no bad ideas. And you know something? That is just. not. true. There are some awful ideas out there. Real stinkers. But many times absolutely ridiculous-sounding, bottom of the barrel sludge can become … Continue reading

Posted in Blog: myPALETTE, Content Marketing | Tagged , , , , , , , | 2 Comments