Maybe it’s part of our DNA: the feeling we’re always gazing at something we can’t have. We’re also polite, happy to give people the benefit of the doubt and generally comfortable going where the flow takes us.
Social media’s a lot like improv. To do it well, a brand has to think on its feet and perform! Sometimes you click into the prevailing ethos and it’s pure magic – like when Oreo dunked in the dark. But mostly it’s TV-ad-dull unless it devolves into that can’t-believe-you-went-there dumb behaviour. U.S. restaurant chain Dave and Buster’s recent racist tweet comes to mind.Read More