What’s on the new AV cart?

What’s on the new AV cart?

Whenever someone mentions multimedia, I automatically think of those nondescript grey metal A/V carts of my high school and university days. (I know I’m dating myself here.) They’d always hold a messy assortment of what was then hi-tech: 16MM film...
Five things I learned in 2015

Five things I learned in 2015

I’ve always been a major consumer of content. Like most PR pros, I’m a media junkie, that is, passionate about news. I used to start my days poring over five papers, listening to radio and watching TV. In recent years, that’s been turned into more of...
PR by the micro-moment – moment 2

PR by the micro-moment – moment 2

Not too long ago, I had the pleasure of attending a Google-sponsored breakfast on micro-moments – those ‘I want to know/go/do/buy’ impulses we all experience when we have a question and impulsively reach for our smartphones to find what we’re looking for. For many of...
PR by the micro-moment – moment 1

PR by the micro-moment – moment 1

Does this sound familiar? You’re reading, working, talking to a colleague or friend, sitting in a restaurant, waiting for a bus. All of a sudden you’re seized by an overwhelming impulse to find something out. NOW! You’re having a micro-moment. Maybe...
Words and pictures: the dynamic duo of content marketing

Words and pictures: the dynamic duo of content marketing

If there’s such a thing as a one-two punch in content marketing, I’d say it’s a seamless blending of words and pictures. That’s nothing new, of course. Comic artists have done that for ages. So if text and visuals are the dynamic duo, the...