Apr 9, 2010
That might be a good idea. According to a new study conducted by PR Newswire/Canada Newswire and PRWeek, 52 per cent of bloggers now view themselves as journalists. This is up from about 33 per cent in 2009. Another shift in the PR/media landscape. And it opens the...
Apr 5, 2010
Now that the tweets have settled and FourSquare’s down to a dull roar (i.e. most days you’ll find me checked into my office), I thought I’d recap my experiences at this year’s South by Southwest Interactive Festival. First the highlights: I guess I’m a Panel...
Mar 15, 2010
Most people would agree that the Groundswell is here in full force. And while many organizations embraced it, there is still some resistance – fear, perhaps – from companies afraid to leave their comfort zone and cede control. According to Charlene Li,...
Mar 13, 2010
Surprise, have a big reveal, be positive, know your audience. These are some of the tips presented in the SXSW panel: How to Create a Viral Video, featuring Margaret Gould Stewart from YouTube/Google, Damian Kulas from the band OK Go and Jason Wishnow from TED. The...
Mar 9, 2010
A hallmark of any profession is its body of knowledge, something we have been lacking in PR. That may change with the launch of a new publication, the Journal of Professional Communication (announced at the Canadian PR Leadership Summit). Edited by professors Alex...
