Mar 7, 2010
On March 5, about 75 leaders from the Canadian communications industry, representing CPRS, CCPRF, IABC, Global Alliance, College of Fellows, the HCPRA (and yes, Counselors Academy, too) gathered at the Old Mill Inn in Toronto to look at PR today and imagine our...
Feb 19, 2010
Listening. Virtually all communications strategists agree that this is the first step an organization (or individual) interested in social media should take. And that makes a lot of sense. You don’t just barge into a room and loudly take over every conversation...
Jul 13, 2009
It wasn’t that long ago when MSM was our main filter (and source) for news. And it was usually quite reliable. Sure something outrageous might slip through and cause a stir, but generally what you read in the paper was considered to be accurate.Then along came...
Jun 14, 2009
I recently returned from Counselors Academy’s annual conference for agency leaders, my PR highlight of the year. I always come back from these gatherings with new friends/colleagues, fresh ideas I want to try and a renewed energy for the profession. I first learned...
Jan 14, 2009
Ever wondered how to make a good impression on clients at a formal dinner? What about knowing where to draw the line between appropriate (or inappropriate) professional communications?My colleague, Louise Armstrong, combines her expertise in PR and etiquette in a new...
