Social media marketing lessons I learned from my Dad

Social media marketing lessons I learned from my Dad

Many of you know my parents had a fabric and drapery business, and it was often the topic of conversation around the dinner table. I remember my dad saying, more than once, “the customer is always right.” As a young teenager, I took that literally and would often get...
Where does your content live?

Where does your content live?

I was listening to BuzzFeed Canada’s social media editor Elamin Abdelmahmoud give a talk at Social Media Week Toronto. He said about 75% of the content they produce isn’t published on Buzzfeed.com. That surprised me. Here you have a successful digital media outlet...
Livestream video – a new take on cable access TV

Livestream video – a new take on cable access TV

Let’s rewind to the end of the last century. Back then, you’d find user-generated content in home videos or on community access TV. And the quality was…um…why don’t we say it was local-in-the-extreme. Sometimes you might discover a...
What’s on the new AV cart?

What’s on the new AV cart?

Whenever someone mentions multimedia, I automatically think of those nondescript grey metal A/V carts of my high school and university days. (I know I’m dating myself here.) They’d always hold a messy assortment of what was then hi-tech: 16MM film...
PR by the micro-moment – moment 2

PR by the micro-moment – moment 2

Not too long ago, I had the pleasure of attending a Google-sponsored breakfast on micro-moments – those ‘I want to know/go/do/buy’ impulses we all experience when we have a question and impulsively reach for our smartphones to find what we’re looking for. For many of...