Counselors Academy: a double major in business and PR

  This is a slightly revised version of the message I wrote as chair of the 2012 PRSA Counselors Academy conference, which is, as I've said on a number of occasions, my PR highlight of the year. I've learned more about running a business, understanding...

Counselors Academy 2012: call for presentations

I’ve said this before: my PR highlight of the year is PRSA Counselors Academy conference, which features some of the smartest agency leaders you’ll ever meet. In fact, it means so much to me that I’m chairing the 2012 event in New Orleans, May 6 to...

Inside PR 2.55: Counselors talk about Counselors, Academy that is

This post was originally published on Inside PR 2.55: Gini, Joe and Martin are back at PRSA’s Counselors Academy Conference in Lake Las Vegas for the second of our two shows. For those who may not be familiar with the group, Martin explains it comprises PR agency...

Inside PR 2.54: When the PR hits the fan

For the second time, Gini, Joe and I are in the same room for as we record Inside PR 2.54 – live before a studio audience… OK, we’re at Counselors Academy’s annual conference for PR agency leaders. The following post originally appeared on the Inside...

Then meets now: social media incarnations

I just returned from Counselors Academy’s annual conference for PR agency leaders (I’ll be writing a post about it soon). One of the many highlights was a keynote by Jay Baer, based on his new book, The Now Revolution.  He mentioned that some businesses...