Apr 19, 2010
OK, there is… there is… But the business part of running an agency is often considered second to the practice of PR. It’s been said that communicators don’t understand the intricacies of business goals and this lack of knowledge has been one...
Mar 7, 2010
On March 5, about 75 leaders from the Canadian communications industry, representing CPRS, CCPRF, IABC, Global Alliance, College of Fellows, the HCPRA (and yes, Counselors Academy, too) gathered at the Old Mill Inn in Toronto to look at PR today and imagine our...
Jun 22, 2009
I don’t usually attend two conferences in two weeks – much less two PR conferences. However, that’s what happened early in June when I twice ventured west: first for Counselors Academy in Palm Springs and then for the Canadian Public Relations...
Jun 14, 2009
I recently returned from Counselors Academy’s annual conference for agency leaders, my PR highlight of the year. I always come back from these gatherings with new friends/colleagues, fresh ideas I want to try and a renewed energy for the profession. I first learned...
Mar 15, 2009
When I started Palette five years ago, I asked Pat McNamara, president and founder of Apex PR, for some advice. And she suggested that I should join an organization called Counselors Academy, which comprised agency owners and principals and had a not-to-be-missed...
