Tag Archives: CPRS

Training, networking and developing your personal academy

Do you consider yourself lifelong learner? I didn’t always¬†see myself that way. Yet when I look back, I realize I started my own personal academy 10 years ago around the time I co-founded my agency. And it began¬†with two things: … Continue reading

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On the road – fall conference highlights

Thought I’d share a list of events I’ll be attending over the next few months: PRSA International Conference, San Francisco (October 14 to 16) – The largest gathering of PR professionals in the world and a first class line-up of … Continue reading

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Who are we? A defining moment for PR

Too often the PR profession is defined by what it’s not: as in …not advertising …not marketing …not (just) publicity. But it doesn’t address the most important issue: WHO WE ARE. We’ve all experienced it; many people don’t understand what … Continue reading

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Envisioning 2020: A Canadian PR leadership summit

On March 5, about 75 leaders from the Canadian communications industry, representing CPRS, CCPRF, IABC, Global Alliance, College of Fellows, the HCPRA (and yes, Counselors Academy, too) gathered at the Old Mill Inn in Toronto to look at PR today … Continue reading

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CPRS 2009 national conference – Twitter notes

If you’re following me on Twitter, you’ve probably noticed my recent propensity to live-tweet at events. I’ve tried to take my cue from Joe Thornley, who sets the bar high. And while I do like being an ersatz ‘reporter’, I … Continue reading

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A tale of two conferences: Counselors Academy and CPRS

I don’t usually attend two conferences in two weeks – much less two PR conferences. However, that’s what happened early in June when I twice ventured west: first for Counselors Academy in Palm Springs and then for the Canadian Public … Continue reading

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Still praising APR

Last month, David Mullen posted a question about whether APR still had value for PR professionals. There was a lively debate and I posted a comment which put me in the APR ‘die-hard’ camp – a place I’m happy to … Continue reading

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Put that in your pipe and smoke it

In a recent Inside PR podcast, I was taken to task for my statement (and I’m paraphrasing) that in Canada, tobacco companies are legal entities and, while most of us would say that smoking is bad for you, tobacco companies, … Continue reading

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Everything old is new again

As I mentioned, Giovanni Rodriguez, communications practitioner, social media thinker and one of the founders of The Conversation Group was in Toronto last week to talk to my agency’s staff and clients and members of CPRS Toronto and have a … Continue reading

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