Stop making dumb mistakes on Twitter

Stop making dumb mistakes on Twitter

One thing I like best about Twitter is the serendipity of the stream. Just dip in and if you’re following the right people, you never know what you’ll find. Of course along with the good comes the seemingly endless gaffes, missteps and just plain public...
Online crisis training: real-time scenarios sharpen skills

Online crisis training: real-time scenarios sharpen skills

For the past few years, I’ve been going back to school in the fall – as lead instructor in University of Toronto’s School of Continuing Studies Digital Strategy Certificate program. You can follow our Twitter conversations #digitaledu. This semester,...

Are we in an era of PR crises?

Social media amplifies, the good, the bad and the PR crisis. It seems that every week some sort of issue percolates to the surface and catches our attention because of the combination of social media and an organization's failure to communicate. I attended a...