Tag Archives: energi PR

I have some news…

A little over a year ago, I co-founded energi PR. I was looking to start something new.  What I didn’t realize then was that my dream was to work pretty much exclusively in social media. I wanted social to be the core. So, after many sleepless nights and lots of deliberation, I’ve decided to make a change. A big one for me both professionally and personally.

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Location, location, location…frustration

It seems pretty easy to get elected these days – and I don’t mean to the Canadian federal government  . I’m talking about reaching the highest office on Foursquare. Lately, I seem to be a day or two away from becoming mayor of many places I check into for the first time. It’s happened recently at a hotel, an office tower, an indie bookstore, restaurants, The Toronto airport, the gym (where I definitely should not have the honour)…

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Inside PR 2.53: The first anniversary show for the new(ish) three

This week on Inside PR 2.53, Gini Dietrich, Joe Thornley and I rewind the past year’s podcasts and look back at what we were talking about when we took over as hosts in May 2010. And going through the archive, you can see – er hear – there was a bit of trial and error as we tried to come up with a format that worked for us. And while we’re happy with the way things are going, we’re still tinkering and probably always will. As we say on the show, it’s been a year of changes on the professional front…

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The energi team is Aces

Wednesday was the annual CPRS Toronto ACE awards – celebrating the best PR programs of the 2010.  As president, I have the honour and pleasure of congratulating the recipients and handing out the awards. Special thanks to the committee for a wonderful and streamlined event, meaning I didn’t slow down the process posing for photos with all the winners. (Last year, it took me a week to wipe the silly grin off my face :).) This year’s gala had a double meaning for me.  I was excited to present energi PR with our first award – a gold for media…

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My PR agency highlight of the year

Every year around this time, I write about the Counselors Academy Spring Conference – a gathering of some of the smartest PR agency leaders you’ll ever meet. It’s happening May 13 to 15 in Lake Las Vegas (where gamblers go to drown their sorrows :)). We come together to talk and learn about the business of PR – what’s new, what we need to change and where we’re heading. I caught my first glimpse of social media at CA via Giovanni Rogriguez and grasped the importance of billable hours (don’t ask) from Mark McNeely.

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Agency lessons I learned from Mad Men, part two

In just over three months, I’ve watched 52 episodes of the best series on TV (IMHO): Mad Men – a show that makes me long for the ’60s and the heady days of the ad biz. (Now, I’m holding my breath till season five.) Earlier this year, I wrote about some agency life lessons I learned from the show. As I reflect on season four, a few more spring to mind:

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PR… meet PRketing

I was at a meeting with a group of agencies not too long ago – PR, ad, digital and media buying. We were working together on a campaign that included various components from each of our firms. When the plan was presented, I was struck by the similarity of social media executions across all disciplines. This is markedly different than it’s been in the past, when PR focused on publicity, events, speaking engagements, internal communications and other influencer outreach. Advertising was all about creative – usually TV, print and radio. Digital was the web presence; did someone say microsite? Media…

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Is your agency sitting on the sidelines?

Something I’ve noticed in the the past year at various social media conferences/meetups I’ve been speaking at or attending: There isn’t the same rush of new information, high of learning or excitement of discovery as there was in the first few years.  

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Is it time to ban voicemail?

Every Friday morning I look forward to our BPK sessions… er, ‘bitchin and pitchin in the kitchen’. The entire Toronto office gets together over breakfast to talk about the past week, identify trends, share ideas, celebrate wins, commiserate when we need to and just try to get better at what we do. As often happens, we were chatting about the best way to reach out to journalists; in other words what can we do to help them and ensure they don’t consider us pests.  

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Good publicity is not a bad word

I don’t like euphemisms. And we have so many to contend with whether it’s jargon at work, legalese, political correctness or just plain obfuscation. We hide behind words for many reasons. Sometimes we’re scared, other times it’s to make us feel smarter or make what we do sound more important. In any event, all a euphemism does is muck up communications between people. That’s one of the things I like about social media; it lets us be more direct when we talk to folks. Sure we can be stylish, educate and entertain, but by being understandable and honest, we’re able…

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