I have some news…

A little over a year ago, I co-founded energi PR. I was looking to start something new.  What I didn’t realize then was that my dream was to work pretty much exclusively in social media.

I wanted social to be the core.

So, after many sleepless nights and lots of deliberation, I’ve decided to make a change. A big one for me both professionally and personally.

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Location, location, location…frustration

It seems pretty easy to get elected these days – and I don’t mean to the Canadian federal government :) .

I’m talking about reaching the highest office on Foursquare.

Lately, I seem to be a day or two away from becoming mayor of many places I check into for the first time. It’s happened recently at a hotel, an office tower, an indie bookstore, restaurants, The Toronto airport, the gym (where I definitely should not have the honour)…

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Inside PR 2.53: The first anniversary show for the new(ish) three

This week on Inside PR 2.53, Gini Dietrich, Joe Thornley and I rewind the past year’s podcasts and look back at what we were talking about when we took over as hosts in May 2010.

And going through the archive, you can see – er hear – there was a bit of trial and error as we tried to come up with a format that worked for us. And while we’re happy with the way things are going, we’re still tinkering and probably always will.

As we say on the show, it’s been a year of changes on the professional front for all of us. We talk about that and recap some of the trends we were watching 12 months ago.  

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The energi team is Aces

Wednesday was the annual CPRS Toronto ACE awards – celebrating the best PR programs of the 2010.  As president, I have the honour and pleasure of congratulating the recipients and handing out the awards. Special thanks to the committee for a wonderful and streamlined event, meaning I didn’t slow down the process posing for photos with all the winners. (Last year, it took me a week to wipe the silly grin off my face :).)

This year’s gala had a double meaning for me.  I was excited to present energi PR with our first award – a gold for media relations for our client Astellas’ Pharma’s community, The Powder Room.  

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My PR agency highlight of the year

Every year around this time, I write about the Counselors Academy Spring Conference – a gathering of some of the smartest PR agency leaders you’ll ever meet. It’s happening May 13 to 15 in Lake Las Vegas (where gamblers go to drown their sorrows :)).

We come together to talk and learn about the business of PR – what’s new, what we need to change and where we’re heading. I caught my first glimpse of social media at CA via Giovanni Rogriguez and grasped the importance of billable hours (don’t ask) from Mark McNeely.

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