Tag Archives: energi PR

I have some news…

A little over a year ago, I co-founded energi PR. I was looking to start something new.  What I didn’t realize then was that my dream was to work pretty much exclusively in social media. I wanted social to be … Continue reading

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Location, location, location…frustration

It seems pretty easy to get elected these days – and I don’t mean to the Canadian federal government  . I’m talking about reaching the highest office on Foursquare. Lately, I seem to be a day or two away from becoming … Continue reading

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Inside PR 2.53: The first anniversary show for the new(ish) three

This week on Inside PR 2.53, Gini Dietrich, Joe Thornley and I rewind the past year’s podcasts and look back at what we were talking about when we took over as hosts in May 2010. And going through the archive, … Continue reading

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The energi team is Aces

Wednesday was the annual CPRS Toronto ACE awards – celebrating the best PR programs of the 2010.  As president, I have the honour and pleasure of congratulating the recipients and handing out the awards. Special thanks to the committee for … Continue reading

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My PR agency highlight of the year

Every year around this time, I write about the Counselors Academy Spring Conference – a gathering of some of the smartest PR agency leaders you’ll ever meet. It’s happening May 13 to 15 in Lake Las Vegas (where gamblers go … Continue reading

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Agency lessons I learned from Mad Men, part two

In just over three months, I’ve watched 52 episodes of the best series on TV (IMHO): Mad Men – a show that makes me long for the ’60s and the heady days of the ad biz. (Now, I’m holding my … Continue reading

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PR… meet PRketing

I was at a meeting with a group of agencies not too long ago – PR, ad, digital and media buying. We were working together on a campaign that included various components from each of our firms. When the plan … Continue reading

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Is your agency sitting on the sidelines?

Something I’ve noticed in the the past year at various social media conferences/meetups I’ve been speaking at or attending: There isn’t the same rush of new information, high of learning or excitement of discovery as there was in the first … Continue reading

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Is it time to ban voicemail?

Every Friday morning I look forward to our BPK sessions… er, ‘bitchin and pitchin in the kitchen’. The entire Toronto office gets together over breakfast to talk about the past week, identify trends, share ideas, celebrate wins, commiserate when we need … Continue reading

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Good publicity is not a bad word

I don’t like euphemisms. And we have so many to contend with whether it’s jargon at work, legalese, political correctness or just plain obfuscation. We hide behind words for many reasons. Sometimes we’re scared, other times it’s to make us … Continue reading

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