What’s new – week of April 24, 2013

In the last week, we saw a fair bit of activity on the mobile front by some of the bigger social networks – and especially Twitter. Here’s a recap of what’s new: Twitter Yesterday the AP Twitter account was hacked and sent out a false tweet about the...

The retail value of a like

I wonder if it first started a long time ago at the Academy Awards when Sally Field measured her Oscar win by how much people liked her. It’s certainly a question many brands wonder about. What’s a like mean and what is it worth? For individuals, it’s a bit easier. A...

The face of a new media company

With all the talk about the upcoming Facebook IPO and the insights into their revenue (85% from advertising), it's hard not to consider them a media company. And if you've ever seen a presentation by the Facebook sales team, you've already...

Inside PR 2.87: We don’t delete comments

This post was originally published on Inside PR 2.87. It’s been an interesting week around the web with lessons about good and not-so-good communications.  Gini mentions the blog post she wrote about the Susan G. Komen Foundation and how its...