The face of a new media company

With all the talk about the upcoming Facebook IPO and the insights into their revenue (85% from advertising), it's hard not to consider them a media company. And if you've ever seen a presentation by the Facebook sales team, you've already figured that out. They start with data and effortlessly segue into ads. 

Then there's YouTube, (soon to be launching original channels with shows by well-known producers), not to mention Google+ and all the other Google products.  Twitter may claim otherwise, but aren't they really a social newswire?  LinkedIn has hired editors.  Pinterest is still in beta, but as a souped up catalogue with social elements, imagine the possibilities. 

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Inside PR 2.87: We don’t delete comments

This post was originally published on Inside PR 2.87.

It’s been an interesting week around the web with lessons about good and not-so-good communications.  Gini mentions the blog post she wrote about the Susan G. Komen Foundation and how its decision to unplug their funding from Planned Parenthood’s breast cancer screenings created a huge outpouring of support for Planned Parenthood and a reputation issue for Komen.

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Are page likes becoming the new media impressions?

It seems that way to me.

This notion first struck me during my recent digital clean-up; unsubscribing, sorting through and deleting various Facebook page 'likes', generally making choices and trying not to focus on so many shiny things. (For anyone who listened to Inside PR 2.82, you'll know that was my 2012 social media resolution.)

Of course we understand that just because we 'like' a brand doesn't necessarily mean we like it.  In fact, it could be just the opposite. Say I've been on the receiving end of really bad customer service, I could like a page because at that moment I actually hate the company but liking is the only way I'll be allowed to have my public rant. 

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Memories…Facebook turns into the way we were

Facebook wants to become our repository for nostalgia, or as Mark Zuckerberg says, the ‘story of your life’. And soon your Facebook page will resemble the DNA of your past. That is, once you get the new profile and Timeline (mine is above).

But is that where you want your life story written and displayed, all wrapped up in a nice neat package – that changes its wrapping rules all the time? (more…)

Living a life online

Sometimes it’s exhausting. Checking into this venue or that. Scanning Twitter. Facing up to Facebook. Uploading a lifestream…

And of course we need to be mindful of the people sitting right next to us IRL, who may or may not share our social convictions…

In last Sunday’s New York Times, an article about all the wonderful experiences our online friends have that we may not or may not be a part of talked about FOMO – the Fear Of Missing Out (yipes-once something gets an acronym-you know it’s a major concern ).   (more…)