Buying gifts is a lot like creating content

Gifts

Today, as I was making my holiday list, it occurred to me that giving gifts is a lot like creating good content.

Sure you can dash it off or recycle an old idea. But if you want to really engage people you need to put some energy and imagination into it and not simply go through the motions so you can cross it off your to-do list. 

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The ups and downs of Everest and PR: two holiday gift ideas

red ribbonIf you’re a last-minute shopper like me – hey, there’s plenty of time – at least four days left – you’re probably starting to think about your gift list.

So in the spirit of the season, here are two suggestions. One is fiction, the other is not, but both are great stories that aim for the heights – and I happen to be friends with the authors (and in one case the publisher too).

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Social network rush hour

For me, it happens everytime I tune in and it reminds me of stop and go driving.

I start by watching the stream fly by and then all of a sudden brake fast to find I'm at a standstill (and not just because I've moved onto another task).

Let me explain.

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The Minority Report is here

Today's my birthday – I share it with Lincoln and Darwin. But I'm not writing for greetings (though they're always welcome :)).  I'm posting because of the surprise good wishes I received from someone I don't know, but do see all the time.

Google.

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The great candy cane conspiracy of 2011

The holidays are almost upon us and I don’t want to spoil them for you.  But there’s something I must share.

Now I’m not into conspiracy theories (well, maybe a little), but has anyone noticed the shortage of candy canes? I’m not talking about those second-rate peach or root beer flavours. I mean the genuine peppermint kind.  The ones that come in several sizes – regular, cigar-width and mini – and are wrapped in the kind of cellophane you can never completely remove.  

You know the ones I mean.

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