Tag Archives: gift blog

Buying gifts is a lot like creating content

Today, as I was making my holiday list, it occurred to me that giving gifts is a lot like creating good content. Sure you can dash it off or recycle an old idea. But if you want to really engage people you need to put some energy and imagination into it and not simply go through the motions so you can cross it off your to-do list. 

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The ups and downs of Everest and PR: two holiday gift ideas

If you’re a last-minute shopper like me – hey, there’s plenty of time – at least four days left – you’re probably starting to think about your gift list. So in the spirit of the season, here are two suggestions. One is fiction, the other is not, but both are great stories that aim for the heights – and I happen to be friends with the authors (and in one case the publisher too).

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Social network rush hour

For me, it happens everytime I tune in and it reminds me of stop and go driving. I start by watching the stream fly by and then all of a sudden brake fast to find I'm at a standstill (and not just because I've moved onto another task). Let me explain.

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The Minority Report is here

Today's my birthday – I share it with Lincoln and Darwin. But I'm not writing for greetings (though they're always welcome :)).  I'm posting because of the surprise good wishes I received from someone I don't know, but do see all the time. Google.

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The great candy cane conspiracy of 2011

The holidays are almost upon us and I don’t want to spoil them for you.  But there’s something I must share. Now I’m not into conspiracy theories (well, maybe a little), but has anyone noticed the shortage of candy canes? I’m not talking about those second-rate peach or root beer flavours. I mean the genuine peppermint kind.  The ones that come in several sizes – regular, cigar-width and mini – and are wrapped in the kind of cellophane you can never completely remove.   You know the ones I mean.

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I’ve always preferred the 4th of July…

I know this isn’t the most popular thing for a Canadian to say – and I am a proud Canuck… really – but I’ve always preferred the 4th of July to Canada Day (formerly Dominion Day, for anyone that remembers). That’s because Canada Day seems more like an excuse for a long weekend while July 4th is a real celebration.

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Then meets now: social media incarnations

I just returned from Counselors Academy’s annual conference for PR agency leaders (I’ll be writing a post about it soon). One of the many highlights was a keynote by Jay Baer, based on his new book, The Now Revolution.  He mentioned that some businesses use Twitter like a news release and their Facebook page as a glorified Yellow Pages ad. That got me thinking about what things used to be and their current social media incarnations. So here’s the beginning of a primer you could use for a modern day @ripvanwinkle who was just roused from a 40 year sleep:

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The blog before Christmas (reprise)

A few years ago, I wrote an online ditty based on Clement Moore’s classic Christmas poem and I thought I’d update it a bit and share it with you again (with apologies to Mr. Moore).  

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Last minute shoppers, there’s still hope

Guest post by Lindsay Peterson It’s the end of the year and yes – as Gini Dietrich said, I am a last-minute shopper (and proud of it).  But not everyone is. Some people, like my colleague, Lindsay Peterson, actually think ahead!  So… in the spirit of the season, here’s a guest post by Lindsay on the holidays and some ideas to make it through the next 24 hours – gifts intact:

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A new fall wardrobe

That’s what my blog redesign feels like. You know, those times when you walk into a store, see what you want, instinctively know it will fit like a glove without having to try it on, buy it and leave within 10 minutes… (OK, maybe that’s a man’s idea of the ideal shopping experience.) And in case you hadn’t noticed, the new colours match the energi PR website – which is also live.  Let me know what you think of the look – is it missing a tie? Accessory? Does it have the right shoes?  A special shout-out and thank you…

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