The mainstreamification of social media and where we can go from here
I don’t know if you caught the most recent Mad Men episode (and if you didn’t, this isn’t a plot spoiler), but for a show about the ad biz, it ended with Peggy typing and saying the words, ‘for immediate release’.
Cryptic? Not so much. But when you do watch it, you’ll get a glimpse of the value Don and Co put on PR.
Last week, I wrote a guest post for Spin Sucks on what Mad Men can teach us about becoming the ad (or PR) agency of the future.
It’s based on something I’ve been noticing a lot lately and that we talked about in a recent Inside PR. Let’s call it the ‘mainstreamification’ of social media. (more…)
My content sweet tooth
I always like guest posting on SpinSucks. To me it’s like the Vanity Fair of marketing blogs – sharp, timely, stylish and all filtered through a highly creative mind.
So my blog would be running on November 1 and it struck me that the post-Halloween candy cornucopia is a lot like social media (i.e. so much to savor, so little time).
Stay with me here.
Let’s start with two assumptions: (more…)
Two tips for safer tweeting
Last week during the U.S. presidential debate, KitchenAid got into hot water when one of its staff tweeted a rude, snarky comment from the corporate account, rather than using a personal one. You can read more about it from Gini Dietrich.
This isn’t the first time something like this has happened and it won’t be the last.
- So, if you manage professional and personal Twitter accounts and you feel you have to make a mean, sick, tasteless, angry, off-colour, blue or otherwise offensive remark/joke – and you’re not a comedian or known as a snarky person online – here are two tips to think about before you press send: (more…)
Lessons from Marketing in the Round
I’ve known Gini Dietrich a long time – we first met and became good friends at Counselors Academy and over the years, I’ve watched her considerable writing and strategic communication talents propel her blog into a social media must-read and alter the course of her business.
She recently teamed up with Geoff Livingston to write a new book, Marketing in the Round, that presents a strong case for business transformation; that is the need to tear down the silos entrenched in most organizations and work collaboratively across all disciplines to market and build relationships for our brands (and ourselves). (more…)
Inside PR celebrates its 300th episode
A version of this post was originally published on Inside PR 3.00.
It's hard to believe, but this week we celebrated the 300th episode of Inside PR and what a ride it's been. I've done about 200 shows now and I had no idea when I started how much I'd enjoy podcasting. We're looking ahead to the next year and would love to hear what you'd like us to talk about.
And…I especially want thank Terry Fallis and Dave Jones for coming up with the idea, doing such an outstanding job hosting the show and building an audience and inviting me to be one of the guest hosts way back when.
