Counselors Academy: a double major in business and PR

  This is a slightly revised version of the message I wrote as chair of the 2012 PRSA Counselors Academy conference, which is, as I've said on a number of occasions, my PR highlight of the year. I've learned more about running a business, understanding...

Inside PR 2.92: Is it social media or social business?

This post was originally published on Inside PR 2.92. We start with some exciting news about Inside PR’s new partnership with PRSA.  We’re heading to New York in early April to join them as the official podcaster of the PRSA Digital Impact...

Inside PR 2.90: We indemnify you

This post was originally published on Inside PR 2.90. First we mention for a new startup out of Toronto now in public beta. JugnooMe is a dashboard that helps small business owners figure out which messages to use on various platforms, how to schedule them...

Inside PR 2.87: We don’t delete comments

This post was originally published on Inside PR 2.87. It’s been an interesting week around the web with lessons about good and not-so-good communications.  Gini mentions the blog post she wrote about the Susan G. Komen Foundation and how its...

Inside PR 84: Do you measure up?

This post was originally published on Inside PR 2.84. This week, we feature another interview from the PRSA International Conference.  We talk to our good friend Shonali Burke, author of the Waxing Unlyrical blog, about PR and social media measurement, a subject...