The mainstreamification of social media and where we can go from here

lightbulbI don’t know if you caught the most recent Mad Men episode (and if you didn’t, this isn’t a plot spoiler), but for a show about the ad biz,  it ended with Peggy typing and saying the words, ‘for immediate release’.

Cryptic? Not so much. But when you do watch it, you’ll get a glimpse of the value Don and Co put on PR.

Last week, I wrote a guest post for Spin Sucks on what Mad Men can teach us about becoming the ad (or PR) agency of the future.

It’s based on something I’ve been noticing a lot lately and that we talked about in a recent Inside PR. Let’s call it the ‘mainstreamification’ of social media. 

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PRSA International Conference – Twitter notes

I tweet a lot at conferences (no kidding!) to share content that stands out for me.  And a few years ago I noticed my Twitter stream was becoming a virtual notebook from events.

Last week I was fortunate to attend the PRSA International Conference in San Francisco, as a speaker and sponsor – Inside PR is PRSA’s podcast partner. And I want to thank everyone who attended my session. I enjoyed meeting all of you and appreciated your questions. If you’re interested, I posted my Social Media Barometer slides online.

One thing you can count on from PRSA is they put a good deal of thought into the content. There’s always a first class line-up of keynote speakers and presenters and a terrific opportunity to network, chat with and get to know some really smart people. 

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Degrees of MESH: the conference as education

MESH conference in Toronto is all about ideas. Big ideas about social networks –  where we are and where we're heading. Questions too. The organizers present some of the world's leading thinkers and innovators who, over two days, share insights and challenge the audience to look at our connected world from a fresh perspective.  It's a bit like going back to university – in a good way.

This year was no exception. Here's a summary of my favourite sessions and some of the things I learned. 

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Do we take too much for granted?

Today is election day in Canada and an opportunity for us to exercise a basic democratic right. And regardless of what we may think of our leaders or the number of times we’ve visited polling stations in recent years, it’s important for all of us to make the effort and vote.

I mean, think about how lucky we are to be Canadian. We have the ability to do something that millions of people all over the world are willing to risk their lives and fight for.  

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What’s a book publisher to do?

I read about the bankruptcy of H.B. Fenn and Company, a venerable Canadian distributor and publisher, with a good deal of disappointment.  I love books and used to work in the industry and can’t help but feel saddened by the loss.

In part, the problem stems from Canadian distributors losing the rights to distribute titles from the big American houses because they are now going direct.  As a result, Canadian companies can no longer use the revenue from U.S. bestsellers to help defray costs for high-quality-lower-sales Canadian books.

So along with many other industries, the Canadian publishing and bookselling model is broken.  

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