In praise of bad ideas, not bad judgment

We’ve all heard the expression: there are no bad ideas.

And you know something? That is just. not. true.

There are some awful ideas out there. Real stinkers. But many times absolutely ridiculous-sounding, bottom of the barrel sludge can become the creative equivalent of a vaccine – a moldy concept that sparks a creative cure. 

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Content marketing: how to unlock creative ideas

After I graduated from university my first real job was playing the role of junior copywriter at Canada’s largest ad agency.

I had an office, clients – even a secretary to type memos and schedule appointments. I was in the company of Mad Men…almost.

The thing that excited and scared me most was coming up with that ‘Big Idea to Wow the Client’ – my chance to shine and live up to my department’s name.

This usually started with a brainstorm and I’d walk into the room ready to take centre stage. And then…brain freeze.

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The mainstreamification of social media and where we can go from here

lightbulbI don’t know if you caught the most recent Mad Men episode (and if you didn’t, this isn’t a plot spoiler), but for a show about the ad biz,  it ended with Peggy typing and saying the words, ‘for immediate release’.

Cryptic? Not so much. But when you do watch it, you’ll get a glimpse of the value Don and Co put on PR.

Last week, I wrote a guest post for Spin Sucks on what Mad Men can teach us about becoming the ad (or PR) agency of the future.

It’s based on something I’ve been noticing a lot lately and that we talked about in a recent Inside PR. Let’s call it the ‘mainstreamification’ of social media. 

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PRSA International Conference – Twitter notes

I tweet a lot at conferences (no kidding!) to share content that stands out for me.  And a few years ago I noticed my Twitter stream was becoming a virtual notebook from events.

Last week I was fortunate to attend the PRSA International Conference in San Francisco, as a speaker and sponsor – Inside PR is PRSA’s podcast partner. And I want to thank everyone who attended my session. I enjoyed meeting all of you and appreciated your questions. If you’re interested, I posted my Social Media Barometer slides online.

One thing you can count on from PRSA is they put a good deal of thought into the content. There’s always a first class line-up of keynote speakers and presenters and a terrific opportunity to network, chat with and get to know some really smart people. 

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Degrees of MESH: the conference as education

MESH conference in Toronto is all about ideas. Big ideas about social networks –  where we are and where we're heading. Questions too. The organizers present some of the world's leading thinkers and innovators who, over two days, share insights and challenge the audience to look at our connected world from a fresh perspective.  It's a bit like going back to university – in a good way.

This year was no exception. Here's a summary of my favourite sessions and some of the things I learned. 

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