The mainstreamification of social media and where we can go from here
I don’t know if you caught the most recent Mad Men episode (and if you didn’t, this isn’t a plot spoiler), but for a show about the ad biz, it ended with Peggy typing and saying the words, ‘for immediate release’.
Cryptic? Not so much. But when you do watch it, you’ll get a glimpse of the value Don and Co put on PR.
Last week, I wrote a guest post for Spin Sucks on what Mad Men can teach us about becoming the ad (or PR) agency of the future.
It’s based on something I’ve been noticing a lot lately and that we talked about in a recent Inside PR. Let’s call it the ‘mainstreamification’ of social media. (more…)
PRSA International Conference – Twitter notes
I tweet a lot at conferences (no kidding!) to share content that stands out for me. And a few years ago I noticed my Twitter stream was becoming a virtual notebook from events.
Last week I was fortunate to attend the PRSA International Conference in San Francisco, as a speaker and sponsor – Inside PR is PRSA’s podcast partner. And I want to thank everyone who attended my session. I enjoyed meeting all of you and appreciated your questions. If you’re interested, I posted my Social Media Barometer slides online.
One thing you can count on from PRSA is they put a good deal of thought into the content. There’s always a first class line-up of keynote speakers and presenters and a terrific opportunity to network, chat with and get to know some really smart people. (more…)
On the road – fall conference highlights
Thought I’d share a list of events I’ll be attending over the next few months:
PRSA International Conference, San Francisco (October 14 to 16) – The largest gathering of PR professionals in the world and a first class line-up of speakers including a keynote by Twitter founder, Biz Stone. This is the second year Inside PR has partnered with PRSA and we’ll be there to interview some of the presenters and reconnect with old friends. Also, I’ll be presenting my Social Media Barometer on Sunday. Hope to see you there. You can follow the conversation at #PRSAIcon. (more…)
Back to school – McMaster social media course begins September 15
One of the great things about teaching is it gives me the chance to go back to school in the fall – though I don’t get to buy all new supplies.
Starting September 15, I’ll be at the lectern (OK table) Saturday mornings for another session of Building Social Media Relationships, a 13-week course at McMaster University School of Continuing education. This is the fourth time I’ve taught the class.
We begin with an overview of communications and network theory and their impact on social media strategy and move into modules on content marketing, community engagement, blogger relations, ad exchanges, issues management and measurement. (more…)
Inside PR celebrates its 300th episode
A version of this post was originally published on Inside PR 3.00.
It's hard to believe, but this week we celebrated the 300th episode of Inside PR and what a ride it's been. I've done about 200 shows now and I had no idea when I started how much I'd enjoy podcasting. We're looking ahead to the next year and would love to hear what you'd like us to talk about.
And…I especially want thank Terry Fallis and Dave Jones for coming up with the idea, doing such an outstanding job hosting the show and building an audience and inviting me to be one of the guest hosts way back when.
