Content and new PR – mentor session at South by Southwest V2V

If you’ve been to South by Southwest Interactive in Austin, you’ll know it’s an experience second to none, a heady confluence of people, ideas and tech.

This year, the Festival organizers are taking the spirit of SXSW to launch a new event, South by Southwest V2V in Las Vegas.

I had a chance to talk to event producer Christine Auten on Inside PR 3.40. She gave us a preview of the programming and a glimpse into what the organizers hope V2V will become: the go-to place for creatives, entrepreneurs, tech startups, funders, thinkers and hobbyists to exchange ideas and connect.

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A tribute to Arthur Yann, APR

Many communications people were shocked over the weekend to hear the sad news that Arthur Yann, APR, vice president, PR, for the Public Relations Society of America died suddenly at age 48.  It was a tragic turn of events for a person in their prime.

You can read PRSA’s tribute to Arthur and also one from Gini Dietrich.

I wanted to add my sentiments.

I knew Arthur professionally, yet his warm personality made me feel like we were friends. I first connected with him when I phoned out of the blue to say that Inside PR wanted to become a PRSA partner and produce content we could both use. 

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The mainstreamification of social media and where we can go from here

lightbulbI don’t know if you caught the most recent Mad Men episode (and if you didn’t, this isn’t a plot spoiler), but for a show about the ad biz,  it ended with Peggy typing and saying the words, ‘for immediate release’.

Cryptic? Not so much. But when you do watch it, you’ll get a glimpse of the value Don and Co put on PR.

Last week, I wrote a guest post for Spin Sucks on what Mad Men can teach us about becoming the ad (or PR) agency of the future.

It’s based on something I’ve been noticing a lot lately and that we talked about in a recent Inside PR. Let’s call it the ‘mainstreamification’ of social media. 

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PRSA International Conference – Twitter notes

I tweet a lot at conferences (no kidding!) to share content that stands out for me.  And a few years ago I noticed my Twitter stream was becoming a virtual notebook from events.

Last week I was fortunate to attend the PRSA International Conference in San Francisco, as a speaker and sponsor – Inside PR is PRSA’s podcast partner. And I want to thank everyone who attended my session. I enjoyed meeting all of you and appreciated your questions. If you’re interested, I posted my Social Media Barometer slides online.

One thing you can count on from PRSA is they put a good deal of thought into the content. There’s always a first class line-up of keynote speakers and presenters and a terrific opportunity to network, chat with and get to know some really smart people. 

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On the road – fall conference highlights

Thought I’d share a list of events I’ll be attending over the next few months:

PRSA International Conference, San Francisco (October 14 to 16) – The largest gathering of PR professionals in the world and a first class line-up of speakers including a keynote by Twitter founder, Biz Stone.  This is the second year Inside PR has partnered with PRSA and we’ll be there to interview some of the presenters and reconnect with old friends. Also, I’ll be presenting my Social Media Barometer on Sunday. Hope to see you there. You can follow the conversation at #PRSAIcon

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