Is PR going through the social media motions?

I recently wrote a piece for PR News Online about why it still feels PR agencies are missing the social media boat.  There's talk-sure, but not enough action (i.e. participation).  Too many PR agencies are doing social media the way...

If the media model is broken, is PR far behind?

We all know MSM is in trouble and has been for some time. And because of that, many outlets are experimenting with innovative ways to reinvent themselves. This isn’t new. But it was reinforced recently at MESH11. Emily Bell, formerly of the Guardian and now...