Tag Archives: marketing

Get into the Zen of content marketing by finding your inner Ps

Summer may be over, but if you’re like me, you’re still feeling more centred and relaxed… In a bit of a Zen-ish state. Though one that will soon be replaced by the hustle and bustle of fall. Which got me thinking … Continue reading

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Did Gallup get it wrong about social media?

When I saw the headline: ‘Americans Say Social Media Have Little Sway on Purchases. Vast majority use social media to connect with friends, family’, I was, to put it mildly, intrigued. After all, a lot of brands and businesses are … Continue reading

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My list of why I’m tired of lists

You have the 10 best of this, the five most important of that, the 25 essentials of the other thing. I understand why there are so many lists out there. They’re easy to create and share. They offer fast insights at … Continue reading

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What’s new: week of June 20, 2013 – Instagram launches video and the adtag is born

The rumours are true. Today, Instagram announced it’s adding video to its platform, currently home to 130 million monthly users. The goal is to offer motion while staying true to their core principles of simplicity, beautiful images and community. So … Continue reading

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New U of Toronto Certificate in Digital Strategy and Communications Management launches winter 2013

And speaking of education… Well, it’s official and I’m excited to announce a new digital and social media program created by the University of Toronto’s School of Continuing Studies. We’re launching a three-course Certificate in Digital Strategy and Communications Management … Continue reading

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Social Media Barometer meets NCPRSA

This year, I’ve been taking my Social Media Barometer talk on the road, sharing my perspective on some of the trends and pressure points facing PR/marketing and offering a forecast on how to put things into a context that makes … Continue reading

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An integrated solution to convergence (and I’m only half kidding)

At first glance my headline reads like it was written by someone specializing in SEO. Or that I fell on my head. The words are awkward and jargony and seem like they’re trying to be much more important (pretentious?) than they … Continue reading

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Working in Cinerama – wide-screen on the small screen

OK, I’m not exactly referring to the movie viewing experience of the ’50s. But I am thinking wide-screen. We know our social/digital world is a visual one and as marketers and communicators we need to tell graphic stories (but not that … Continue reading

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Social Media Barometer at Waterloo Region Social Media Breakfast

On Thursday, September 20, I’ll be in Canada’s tech industry heartland to kick off the fall edition of the Waterloo Region Social Media Breakfast series. My talk is called Social Media Barometer.  And I’ll be looking at some of the … Continue reading

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Back to school – McMaster social media course begins September 15

One of the great things about teaching is it gives me the chance to go back to school in the fall – though I don’t get to buy all new supplies. Starting September 15, I’ll be at the lectern (OK … Continue reading

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