Well, it’s official and I’m excited to announce a new digital and social media program created by the University of Toronto’s School of Continuing Studies.
We’re launching a three-course Certificate in Digital Strategy and Communications Management in January 2013.
The classes are geared to communications and marketing professionals who want to fine tune their skills and learn how to adopt a strategic approach to digital and social networks. And we combine the why and how with hands-on instruction in the tools and the way they work. (more…)
This year, I’ve been taking my Social Media Barometer talk on the road, sharing my perspective on some of the trends and pressure points facing PR/marketing and offering a forecast on how to put things into a context that makes sense for communicators.
Some of the changes I cover include why you see what you do when you search; the 21st century generation gap; walking around with our heads in the (internet) cloud – that is, living in a state of constant mobility; and the part we’re all playing in shaping the new media companies.
Or that I fell on my head.
The words are awkward and jargony and seem like they’re trying to be much more important (pretentious?) than they actually are.
That’s partly because they’ve become cliches.
Which is too bad because at one time they all had useful meanings. (more…)
OK, I’m not exactly referring to the movie viewing experience of the ’50s.
But I am thinking wide-screen.
We know our social/digital world is a visual one and as marketers and communicators we need to tell graphic stories (but not that kind of graphic ) .
We understand the importance of standout images for Facebook’s timeline cover photos, Google+ profile pages and of course, Pinterest.
My talk is called Social Media Barometer. And I’ll be looking at some of the social business opportunities, pressure points and trends and offer a forecast to put things in context for marketers and communicators. (more…)