Get into the Zen of content marketing by finding your inner Ps

Summer may be over, but if you’re like me, you’re still feeling more centred and relaxed… In a bit of a Zen-ish state. Though one that will soon be replaced by the hustle and bustle of fall.

Which got me thinking about communications and how we agonize about so many things. And no wonder.

Marketing communications – especially on the agency side – has long been considered a stressful path to follow. You work endless days (and nights), often at warp speed. You’re bombarded by deadlines as well as questions and requests from clients, suppliers, partners and colleagues. And that was in the olden days of legacy media.

Now, with content marketing added to the mix, not to mention the daily social media updates (or the new platforms that haven’t even been dreamed up yet), we’re under even more pressure.

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Did Gallup get it wrong about social media?

When I saw the headline: ‘Americans Say Social Media Have Little Sway on Purchases. Vast majority use social media to connect with friends, family’, I was, to put it mildly, intrigued.

After all, a lot of brands and businesses are pouring resources into connecting with people on social networks. A lot of agencies and consultants are, too.

Couple that with the fact that the report was based on a survey by the venerable Gallop organization and I was curious about the results.

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My list of why I’m tired of lists

You have the 10 best of this, the five most important of that, the 25 essentials of the other thing.

I understand why there are so many lists out there. They’re easy to create and share. They offer fast insights at a glance. They’re actionable and can drive traffic. They’re good for SEO.

I get all that.

But lately, I’ve found there’s an overabundance of lists for those very reasons noted above.

Some are really good and offer value. But like infographics, the general quality of lists seems to be decreasing in direct proportion to the volume produced. 

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night road

What’s new: week of June 20, 2013 – Instagram launches video and the adtag is born

The rumours are true.

Today, Instagram announced it’s adding video to its platform, currently home to 130 million monthly users. The goal is to offer motion while staying true to their core principles of simplicity, beautiful images and community.

So what differentiates it from Vine?

The videos are 15 seconds long and you can delete and replace a portion as you’re shooting and not have to start over from scratch. Users can choose one of 13 new filters, have the ability to select a cover frame image and access the same social sharing options we already know. And Instagram launched an exclusive feature called ‘cinema’, which stabilizes your shaky videos and makes them easier to view. 

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New U of Toronto Certificate in Digital Strategy and Communications Management launches winter 2013

And speaking of education…

Well, it’s official and I’m excited to announce a new digital and social media program created by the University of Toronto’s School of Continuing Studies.

We’re launching a three-course Certificate in Digital Strategy and Communications Management in January 2013.

The classes are geared to communications and marketing professionals who want to fine tune their skills and learn how to adopt a strategic approach to digital and social networks. And we combine the why and how with hands-on instruction in the tools and the way they work.

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