Social media marketing lessons I learned from my Dad

Social media marketing lessons I learned from my Dad

Many of you know my parents had a fabric and drapery business, and it was often the topic of conversation around the dinner table. I remember my dad saying, more than once, “the customer is always right.” As a young teenager, I took that literally and would often get...
Moving from media relations to a more Social PR

Moving from media relations to a more Social PR

I’ve always thought of PR as inherently social. When I started in the business as an entertainment publicist, I spent my days on the phone with one media person or the other, trying to encourage them to come to a screening or show and write about my client. It...
Get into the Zen of content marketing by finding your inner Ps

Get into the Zen of content marketing by finding your inner Ps

Summer may be over, but if you’re like me, you’re still feeling more centred and relaxed… In a bit of a Zen-ish state. Though one that will soon be replaced by the hustle and bustle of fall. Which got me thinking about communications and how we...
Did Gallup get it wrong about social media?

Did Gallup get it wrong about social media?

When I saw the headline: ‘Americans Say Social Media Have Little Sway on Purchases. Vast majority use social media to connect with friends, family’, I was, to put it mildly, intrigued. After all, a lot of brands and businesses are pouring resources into...
My list of why I’m tired of lists

My list of why I’m tired of lists

You have the 10 best of this, the five most important of that, the 25 essentials of the other thing. I understand why there are so many lists out there. They’re easy to create and share. They offer fast insights at a glance. They’re actionable and can...