Summer may be over, but if you’re like me, you’re still feeling more centred and relaxed… In a bit of a Zen-ish state. Though one that will soon be replaced by the hustle and bustle of fall.
Which got me thinking about communications and how we agonize about so many things. And no wonder.
Marketing communications – especially on the agency side – has long been considered a stressful path to follow. You work endless days (and nights), often at warp speed. You’re bombarded by deadlines as well as questions and requests from clients, suppliers, partners and colleagues. And that was in the olden days of legacy media.
Now, with content marketing added to the mix, not to mention the daily social media updates (or the new platforms that haven’t even been dreamed up yet), we’re under even more pressure.Read More