When I saw the headline: ‘Americans Say Social Media Have Little Sway on Purchases. Vast majority use social media to connect with friends, family’, I was, to put it mildly, intrigued.
After all, a lot of brands and businesses are pouring resources into connecting with people on social networks. A lot of agencies and consultants are, too.
Couple that with the fact that the report was based on a survey by the venerable Gallop organization and I was curious about the results.Read More