Social Media Barometer meets NCPRSA

This year, I’ve been taking my Social Media Barometer talk on the road, sharing my perspective on some of the trends and pressure points facing PR/marketing and offering a forecast on how to put things into a context that makes sense for communicators. Some of...

An integrated solution to convergence (and I’m only half kidding)

At first glance my headline reads like it was written by someone specializing in SEO. Or that I fell on my head. The words are awkward and jargony and seem like they’re trying to be much more important (pretentious?) than they actually are. That’s partly...

Working in Cinerama – wide-screen on the small screen

OK, I’m not exactly referring to the movie viewing experience of the ’50s. But I am thinking wide-screen. We know our social/digital world is a visual one and as marketers and communicators we need to tell graphic stories (but not that kind of graphic :))...

Social Media Barometer at Waterloo Region Social Media Breakfast

On Thursday, September 20, I’ll be in Canada’s tech industry heartland to kick off the fall edition of the Waterloo Region Social Media Breakfast series. My talk is called Social Media Barometer.  And I’ll be looking at some of the social business...