Presenting my social media class 2011

It's that time of year… my McMaster University social media course is in full swing and I want to introduce the class and their blogs. This is the third time I've taught the course and as before, topics can be anything the students are passionate...

PR… meet PRketing

I was at a meeting with a group of agencies not too long ago – PR, ad, digital and media buying. We were working together on a campaign that included various components from each of our firms. When the plan was presented, I was struck by the similarity of...

Social reading

This holiday, it feels like I’ve been treated to my fiction wish list with new books by two of my favourite authors, Kurt Vonnegut and Philip Roth. Roth’s is The Humbling, a short novel about acting and dying (literally); and Vonnegut’s is Look at...