Inside PR 84: Do you measure up?

This post was originally published on Inside PR 2.84. This week, we feature another interview from the PRSA International Conference.  We talk to our good friend Shonali Burke, author of the Waxing Unlyrical blog, about PR and social media measurement, a subject...

Stop counting feet, start counting shopping bags

Having grown up in retail, I've always been fascinated by stores, shopping centres, customer service… But there are times when I walk into a store, glance around and immediately walk out. Something just isn't right. Maybe it's a disconnect between...