May 24, 2016
Let’s rewind to the end of the last century. Back then, you’d find user-generated content in home videos or on community access TV. And the quality was…um…why don’t we say it was local-in-the-extreme. Sometimes you might discover a...
Jan 12, 2016
Whenever someone mentions multimedia, I automatically think of those nondescript grey metal A/V carts of my high school and university days. (I know I’m dating myself here.) They’d always hold a messy assortment of what was then hi-tech: 16MM film...
Jul 18, 2015
If there’s such a thing as a one-two punch in content marketing, I’d say it’s a seamless blending of words and pictures. That’s nothing new, of course. Comic artists have done that for ages. So if text and visuals are the dynamic duo, the...
Jun 10, 2015
First of all: put your name in lights. If you’ve visited Toronto, chances are you’ve been dazzled by Honest Ed’s – inside or out. The local purveyor of all things kitsch is a city icon. Its sign, a veritable light show of retail enticements,...
