Tag Archives: PR

Why do so many people suck at communications?

“What we’ve got here is a failure to communicate…” Who doesn’t remember that famous line from Cool Hand Luke? It’s one of those iconic, ironic phrases that uses few words to convey so much. And it resonates with those of … Continue reading

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Pray, don’t prey and pay for play – PR tips for 2015

We’re halfway through the first month of 2015 and no doubt many of us have already abandoned our resolutions. Despite the best intentions, old habits get in the way.  Sure, we tried to wipe the slate clean, but like an … Continue reading

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Social media is a lot like improv

Canadians are naturally good at improv. Look at Second City, SNL, Kids in the Hall and all the standup talent from Yuk Yuk’s. Maybe it’s part of our DNA: the feeling we’re always gazing at something we can’t have. We’re … Continue reading

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From optimist to optimize – a way forward for PR

The PR profession has long relied on ‘the kindness of strangers’. In fact, I’d venture to guess that if you’re in PR and of a certain age, you’re probably an optimist. Or were at some point. How else could you survive … Continue reading

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Experience turned to arrogance is never a good thing

Should a PR person ever call a journalist? In many cases, the answer is a resounding NO. Yet it’s something senior practitioners tell juniors all the time. ‘Why are you emailing, pick up the phone!’ We live in an age … Continue reading

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Get into the Zen of content marketing by finding your inner Ps

Summer may be over, but if you’re like me, you’re still feeling more centred and relaxed… In a bit of a Zen-ish state. Though one that will soon be replaced by the hustle and bustle of fall. Which got me thinking … Continue reading

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Social Media Barometer at the IABC World Conference

Earlier in the month, I had the opportunity to present my Social Media Barometer to a roomful of communicators at the IABC World Conference, an event with a truly international flavour and smart people from around the globe. And I’d like … Continue reading

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South by Southwest 2014: human spam, power poses and crowdsourced comedy

If you’ve never been to South by Southwest, the annual social media and interactive Festival in Austin, Texas, it’s tough to describe the combination of laid-back-high-tech energy that makes the Festival standout. Austin, a charming college town, may not the … Continue reading

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Media relations versus new PR

What do you think of when you hear the word PR? Some people say advertising. But most equate PR with media coverage, as in big above the fold articles with eye-catching photos and standout quotes. The industry has many names … Continue reading

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Six things that will be on my mind in 2014

Well, we’re starting 2014 with a polar vortex that swooped in on North America and caused frigid below zero temperatures across much of the continent. The polar vortex is one of the things I’ve learned so far in January. I also learned … Continue reading

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