Tag Archives: PR

images-of-honest-eds-sales

Social media marketing lessons I learned from my Dad

Many of you know my parents had a fabric and drapery business, and it was often the topic of conversation around the dinner table. I remember my dad saying, more than once, “the customer is always right.” As a young teenager, I took that literally and would often get into arguments with my dad trying to prove how impossible that was. But I was missing the point. For him, it wasn’t an absolute. It was more about serving customers by looking at the world through their eyes and never being too pushy about the sell. Social Media Marketing for Small…

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Where does your content live

Where does your content live?

I was listening to BuzzFeed Canada’s social media editor Elamin Abdelmahmoud give a talk at Social Media Week Toronto. He said about 75% of the content they produce isn’t published on Buzzfeed.com. That surprised me. Here you have a successful digital media outlet that gets a lot of hits on its site. And yet, the vast majority of its stories, videos and posts have their home somewhere else. What does that say for other brands and organizations? Hub and Spoke Needs a Tire Change In the last 10 years, social media has democratized the way media is delivered to audiences and that…

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Creativity

Why it’s tough to be creative at work

Have you ever been called into a brainstorm and thought I’ve got so much on my plate today, I just can’t face being creative. Or when you do come up with an idea, do you feel it’s nitpicked so badly it becomes unrecognizable from what you first proposed? According to Duncan Wardle, VP of Creative Inc. (part of Disney’s Destination Marketing group), you’re not alone. He says most good ideas get either completely watered down or killed as they move through an organization. 

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Martin Waxman on Twitter changes

Twitter turns 10 and the tweets just keep on comin’

I remember when I first set up my twitter account in March 2007 just after the company turned one and was all the rage at SXSW. I don’t mind saying how nervous I felt. At the time, Twitter seemed like the great big unknown to me. And while I was fascinated, I didn’t understand how it worked and got too hung up on the literal idea of followers. Why would anyone want to follow me when I hadn’t said anything? I came to the conclusion it was both dumb and a mess.

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serendipity and small data

Serendipity and the creative power of small data

Big data is all around us. You can sense it – or rather, it senses you. We may even be heading toward a data singularity, a time in the not so distant future when sensors all around us will send vast amounts of information to a centralized source to learn and adapt in real-time. There are positive aspects to this development including traffic lights that are recalibrated based on the number of cars on the road, accidents or weather conditions. And there are negative aspects too – as in another loss of privacy. We’re obsessed with big data and trends based on the repeated…

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Multimedia - new AV cart

What’s on the new AV cart?

Whenever someone mentions multimedia, I automatically think of those nondescript grey metal A/V carts of my high school and university days. (I know I’m dating myself here.) They’d always hold a messy assortment of what was then hi-tech: 16MM film projector, slide projector, TV/VCR combo and a bunch of cords. And while I liked the idea of multimedia, I never imagined myself as the person behind the cart.

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training

Five things I learned in 2015

I’ve always been a major consumer of content. Like most PR pros, I’m a media junkie, that is, passionate about news. I used to start my days poring over five papers, listening to radio and watching TV. In recent years, that’s been turned into more of a social media addiction. (I’m trying to control it, really…) I read, click, share, work, read, work, share, create — though creation takes me a lot more time because it’s “deep work.” More on that below. 

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Marketing Magazine Column Archive

Here’s a collection of past Marketing Magazine columns: SXSW 2016 and the Focus on Reality Recap of the highlights of the South by Southwest Interactive Festival Embrace Twitter’s Changes Before Flying Off the Handle Digital is a disruptive technology, not only to media but also to itself The Bigger Meaning of Small Data On serendipity and the aha moments that spark creative thinking 2015 is Almost Over: What Have You Learned? Recapping the year’s trends and highlights A Trip Down Millennial Lane Gazing at the media landscape through a younger lens Why Your Brand Video Would Never Make it at TIFF A few…

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Past Speaking Appearances

2016 Rotman Commerce Women in Business Leadership Forum: panelist (February 27) Dallas PRSA Half-day Social Media Boot Camp: One-Day Social and Digital Media Workshop leader (February 5) Public Relations Consultants Group Conference: ‘Beyond Google Maps – Navigating the PR and Marketing Road Ahead’, morning keynote (February 4) 2015 Region of York: Half-day Social Media Training Workshop (December 7) Dallas PRSA Communications Summit: ‘Beyond Google Maps: Strategies to Navigate the PR Road Ahead’, featured speaker (October 23) North Carolina PRSA PR and Marketing Seminar: ‘Beyond Google Maps: Strategies to Navigate the PR Road Ahead’, featured speaker (October 22) CPRS Toronto: ‘Paid Media in…

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PR by the micro-moment part 2

PR by the micro-moment – moment 2

Not too long ago, I had the pleasure of attending a Google-sponsored breakfast on micro-moments – those ‘I want to know/go/do/buy’ impulses we all experience when we have a question and impulsively reach for our smartphones to find what we’re looking for. For many of us, it’s become a reflexive response. Google’s talking about these a lot lately – and with good reason – it has identified micro-moments as one of the key trends in our path to purchase.

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