“What we’ve got here is a failure to communicate…”
Who doesn’t remember that famous line from Cool Hand Luke?
It’s one of those iconic, ironic phrases that uses few words to convey so much. And it resonates with those of us who work in PR, content marketing and social media.
You wonder why, with all our business savvy and skills, so many people and organizations are just plain awful at telling their stories. Aren’t there enough cases, books and training modules out there to help us do a better job?Read More