Get into the Zen of content marketing by finding your inner Ps

Get into the Zen of content marketing by finding your inner Ps

Summer may be over, but if you’re like me, you’re still feeling more centred and relaxed… In a bit of a Zen-ish state. Though one that will soon be replaced by the hustle and bustle of fall. Which got me thinking about communications and how we...
Supercharged storytelling for startups

Supercharged storytelling for startups

Startups are a lot like artists. They begin with a gem of an idea and the passion to bring it to life. Then they work on it, watch it grow and often take on a life of its own. Another thing they have in common is an abundance of great material for stories. So what can...
Old PR versus new PR

Old PR versus new PR

Just over a year ago I ran into Dave Jones, a friend, colleague and creator of Inside PR. He’d made the shift from PR to advertising to the digital world not too long before that. We were talking about various agencies working together and who’s best at...

How to create a strategic content calendar you can stick to

If you’re serious about content marketing, start thinking like a publisher and develop a strategy. And then, to make sure you stay engaging, relevant and on track, create an editorial calendar. Writing, editing and publishing all take time, energy, attention to...

The difference between writing, editing and publishing

It wasn’t so long ago when those were all separate functions. You wrote something, sent it around and if you were fortunate enough to be accepted, your work was edited and then published. That changed with social media. The roles blurred and in many cases if you’re a...