Sep 30, 2013
If you work in marketing communications, every day can be exciting, challenging and somewhat scary because the landscape is evolving so quickly and what used to work really well not too long ago, doesn’t seem to anymore. I embrace the changes because...
Nov 12, 2012
This year, I’ve been taking my Social Media Barometer talk on the road, sharing my perspective on some of the trends and pressure points facing PR/marketing and offering a forecast on how to put things into a context that makes sense for communicators. Some of...
Oct 23, 2012
I tweet a lot at conferences (no kidding!) to share content that stands out for me. And a few years ago I noticed my Twitter stream was becoming a virtual notebook from events. Last week I was fortunate to attend the PRSA International Conference in San Francisco, as...
Oct 11, 2012
Thought I’d share a list of events I’ll be attending over the next few months: PRSA International Conference, San Francisco (October 14 to 16) – The largest gathering of PR professionals in the world and a first class line-up of speakers including a...
Sep 12, 2012
On Thursday, September 20, I’ll be in Canada’s tech industry heartland to kick off the fall edition of the Waterloo Region Social Media Breakfast series. My talk is called Social Media Barometer. And I’ll be looking at some of the social business...