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SOCIAL MEDIA AND COMMUNICATIONS STRATEGY, TRAINING AND WORKSHOPS. CONTENT MARKETING AND SOCIAL PR. STRATEGY You don’t have to be a big-time blogger, make videos and tweet up a storm to be successful in social business. Read more Training Digital media … Continue reading
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Why do so many people suck at communications?

“What we’ve got here is a failure to communicate…” Who doesn’t remember that famous line from Cool Hand Luke? It’s one of those iconic, ironic phrases that uses few words to convey so much. And it resonates with those of … Continue reading

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Pray, don’t prey and pay for play – PR tips for 2015

We’re halfway through the first month of 2015 and no doubt many of us have already abandoned our resolutions. Despite the best intentions, old habits get in the way.  Sure, we tried to wipe the slate clean, but like an … Continue reading

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Shopping for ideas in 2015

When people ask me what I want for the holidays, I have a simple request: a fresh idea. Something that sparks my imagination and makes my brain ache when I try to understand it. You can’t believe how hard those … Continue reading

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Social media is a lot like improv

Canadians are naturally good at improv. Look at Second City, SNL, Kids in the Hall and all the standup talent from Yuk Yuk’s. Maybe it’s part of our DNA: the feeling we’re always gazing at something we can’t have. We’re … Continue reading

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From optimist to optimize – a way forward for PR

The PR profession has long relied on ‘the kindness of strangers’. In fact, I’d venture to guess that if you’re in PR and of a certain age, you’re probably an optimist. Or were at some point. How else could you survive … Continue reading

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Experience turned to arrogance is never a good thing

Should a PR person ever call a journalist? In many cases, the answer is a resounding NO. Yet it’s something senior practitioners tell juniors all the time. ‘Why are you emailing, pick up the phone!’ We live in an age … Continue reading

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In praise of bad ideas, not bad judgment

We’ve all heard the expression: there are no bad ideas. And you know something? That is just. not. true. There are some awful ideas out there. Real stinkers. But many times absolutely ridiculous-sounding, bottom of the barrel sludge can become … Continue reading

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Content marketing: how to unlock creative ideas

After I graduated from university my first real job was playing the role of junior copywriter at Canada’s largest ad agency. I had an office, clients – even a secretary to type memos and schedule appointments. I was in the company … Continue reading

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Content pollution: it’s time to de-clutter de content

“If you visit American brand, you will find it very grand, just two things of which you must beware – don’t click the content, you don’t want to share…” Anyone who remembers Tom Lehrer’s iconic and hilarious social satire, Pollution, will know … Continue reading

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