Sep 3, 2015
Does this sound familiar? You’re reading, working, talking to a colleague or friend, sitting in a restaurant, waiting for a bus. All of a sudden you’re seized by an overwhelming impulse to find something out. NOW! You’re having a micro-moment. Maybe...
Aug 20, 2015
One thing I like best about Twitter is the serendipity of the stream. Just dip in and if you’re following the right people, you never know what you’ll find. Of course along with the good comes the seemingly endless gaffes, missteps and just plain public...
Jul 18, 2015
If there’s such a thing as a one-two punch in content marketing, I’d say it’s a seamless blending of words and pictures. That’s nothing new, of course. Comic artists have done that for ages. So if text and visuals are the dynamic duo, the...
Jun 10, 2015
First of all: put your name in lights. If you’ve visited Toronto, chances are you’ve been dazzled by Honest Ed’s – inside or out. The local purveyor of all things kitsch is a city icon. Its sign, a veritable light show of retail enticements,...
May 27, 2015
I’ve always thought of PR as inherently social. When I started in the business as an entertainment publicist, I spent my days on the phone with one media person or the other, trying to encourage them to come to a screening or show and write about my client. It...
