Pray, don’t prey and pay for play – PR tips for 2015

Pray, don’t prey and pay for play – PR tips for 2015

We’re halfway through the first month of 2015 and no doubt many of us have already abandoned our resolutions. Despite the best intentions, old habits get in the way.  Sure, we tried to wipe the slate clean, but like an overused whiteboard, the shadows of some...
Shopping for ideas in 2015

Shopping for ideas in 2015

When people ask me what I want for the holidays, I have a simple request: a fresh idea. Something that sparks my imagination and makes my brain ache when I try to understand it. You can’t believe how hard those are to come by. ‘But wouldn’t you prefer a book, a...
Social media is a lot like improv

Social media is a lot like improv

Canadians are naturally good at improv. Look at Second City, SNL, Kids in the Hall and all the standup talent from Yuk Yuk’s. Maybe it’s part of our DNA: the feeling we’re always gazing at something we can’t have. We’re also polite, happy to...
From optimist to optimize – a way forward for PR

From optimist to optimize – a way forward for PR

The PR profession has long relied on ‘the kindness of strangers’. In fact, I’d venture to guess that if you’re in PR and of a certain age, you’re probably an optimist. Or were at some point. How else could you survive in an industry with no...